Lynda Thompson
Research Consultant

Lynda has worked in the construction industry for over 20 years in various roles. She’s been a customer champion, user and qualitative market researcher, software trainer and presenter. She is highly experienced in designing and delivering market research to help businesses understand their customers’ drivers, behaviours and perceptions. She obtains detailed insights through the organisation and moderation of focus groups, in-depth interviews, surveys and ethnographic research and has undertaken scores of stakeholder engagement initiatives.

The resulting detailed insights and evidence enable businesses to make marketing and product development decisions. Lynda is a Certified Member of the Market Research Society.

Lynda acted as the customer voice in the development of new products and services at NBS and has worked on multiple projects for RIBA, MHCLG, product manufacturers and other clients on topics as diverse as BIM, the Golden Thread, standards and regulations, contracts, manufacturing and specification.