The mystery shopper as a means of conducting market research is often overlooked, but it is a cost-effective means of obtaining market feedback. When evaluating your construction product supply channel it is a great way of checking to see if what their senior management tell […]
The Engineer is a key member of the construction team and has a significant influence on product specification. In this blog we take a look at the many roles of the Engineer in construction and the influence they have on construction product specification. The […]
Michael Prince, research manager at Competitive Advantage, interviews Chris Ashworth about implementing construction research findings. Chris explains some of the best short and long term ways of implementing construction research findings, why it is important to conduct regular research of your markets and how Competitive […]
