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Construction Sales and Marketing Training

Construction industry courses

We focus our courses on construction marketing or construction sales challenges. Training is run by experienced construction professionals sharing their sales and marketing expertise.

While there are many sales and marketing training providers, very few have a focus on the construction industry.

Whether new to the construction industry or experienced there is always something for you to gain from these programmes.

Competitive Advantage are constantly researching the construction industry market and participating in construction industry groups, therefore we have a very good understanding of what drives construction decision makers – this is included in our seminar material, with established theory, supported by practical experience.

Our training topics include:

1. Creating Demand through Specification
2. Communicating with Specifiers
3. Understanding the Construction Industry
4. Marketing in the Construction Industry
5. Construction Industry Sales Skills
6. Delivering effective CPD

Our training programmes are delivered in a variety of forms

In-house courses

Held at your premises and tailored to your needs, drawing on material from our range of standard programmes.
A cost-effective means of providing your team with sales and marketing training specific to the construction market.

Courses are run in a relaxed environment, questions and discussion is encouraged.

Open training courses

Ideal for companies with just one or two people requiring sales and marketing development specific to construction.
We schedule a few courses over the year, usually in Spring or Autumn. Each course lasts one day and is held in a central location such as London.

Online Learning

We are developing a range of online learning packages covering our most popular topics in our standard programmes.
These provide easy access training in bite size sessions and are affordable and without the need to travel.

See our Online Learning section for details of the training units available.

Tailored construction sales and marketing training

You can choose the content that is relevant to your team. Working with you we draw on material from our range of standard course programmes. We also look to reference information presented in Competitive Advantage’s range of reports and publications to provide factual support to the programme.

Our more popular standard course programmes are:

  • Creating Demand through Specification
  • Communicating with Specifiers
  • Understanding the Construction Industry
  • Marketing in the Construction Industry
  • Construction Industry Sales Skills
  • Delivering effective CPD

We also deliver:

  • Trusted Advisor
  • The Specification Process
  • Specification Influences
  • Key Account Management
  • Effective Presentation Skills

Why choose in-house training:

  • Standard material can be tailored to the needs of your business
  • Workshops allow your team to develop strategies to apply after the course
  • Whether new to the construction industry or experienced there is always something new to gain from regular training
  • It is a cost effective means of providing your team with sales and marketing training specific to the construction market and tailored to their needs
  • During our courses we encourage questions and discussion, an opportunity for your team to reference real scenarios in confidence