About Competitive Advantage

For a quarter of a century, we’ve played a pivotal role in the development of Sales and Marketing strategies within the construction industry. Our bespoke research and publications offer invaluable insights to inform your decision-making process. Furthermore, our comprehensive learning programmes are designed to enhance the skills of your workforce, while our expert team provides invaluable support in implementing effective strategies and tactics.

Over this period, we’ve established ourselves as the foremost authority in specification sales of building products within the built environment. Our extensive expertise encompasses Specification Sales Training, adept communication with specifiers and decision-makers, utilisation of CPD to engage with architects and engineers, and proficient product specification drafting.

Our specialist team has been recruited from Sales, Marketing or Specification roles within the construction sector. This experience means we are informed about current issues, familiar with the construction industry’s language and practices and understand the challenges you and your customers face.

We are proud to be strategic partners with leading industry entities such as CIMCIG, Construction Marketing Awards, Hewes & Associates, and Construct UK.

Business people stand in the office, bending over a laptop, waiting for the outcome of the
Chris Ashworth
Senior Consultant
Julie Croasdale
Senior Consultant
Michael Prince
Research Manager
Sarah Dorgan
Client Account Manager
Nichola Martland
Research Consultant
Lynda Thompson
Research Consultant
Jenny Brookes
Marketing Consultant
Morten Kvammen
Director, South East Asia
Jacob Bower-Bir
Consultant, USA
Kevin Breslin
Commercial Law Specialist

We have built a world leading expertise in construction specification strategy, proven by the requests we get to visit and work with companies not just in the UK but throughout Europe, Asia and North America. 

Our understanding is based around a combination of practical experience, considerable research amongst construction decision makers and through keeping informed about and often supporting, industry initiatives where we see a relevance.

Business Team Global Business Planning Working Concept

Advisory Panel

To keep us in touch with current issues and challenges we run an advisory panel of sales and marketing executives who help us select topics for future research reports and advise on the survey content and respondent categories. Please contact us if you would like to participate.

Our Partners