Competitive Advantage specialises in construction market research, specification strategy and construction sales & marketing training, all specific to the construction industry.

Competitive Advantage helps manufacturing and service organisations in the construction industry. Our clients range from some of the largest organisations in the construction industry to small start-ups. They comprise of construction trade associations, construction product manufacturers, contractors, distributors and design professionals.

Updating a CPD Seminar

The Client: Catnic is the leading UK manufacturer of steel construction products for the residential sector. The company brought the original steel lintel to

Understanding Key Decision Makers

The Client: Promat is a market leader in the manufacture and innovation of passive fire protection materials, offering an extensive range of fire resistant

Market Feedback and Evaluation

The Client: Eurocell are experts in designing and manufacturing PVC-U windows, doors, conservatories and roofline products. They are the UK’s leading manufacturer and distributor

Enhancing CPD Presentation Material to Optimise Leads

The Client: Knauf is a leading international manufacturer of building materials producing a full range of products and systems for walls, floors, ceilings and exteriors.

Developing a Specification Sales Approach

The Client: Founded in 1905 Robroy Industries are the pioneers of PVC- coated rigid conduit, non-metallic electrical enclosures, and fibre reinforced plastic internal protective lining systems

Market Analysis and Benchmarking to Determine Opportunity

The Client: Fixfast design, manufacture and supply fasteners and components for the walls and roofs of industrial, commercial and larger residential buildings. Fixfast’s collaborative

Understanding Dry-Lining/Partitioning Needs in the Education Sector

The Client: Fermacell gypsum fibreboard has become a popular choice across Europe for high-performance dry lining projects. Combining the strength of block work with

Understanding your Construction Customer

The Client: Eque2 is a market-leading supplier of business management software to the construction and contracting industries, with more than 1,300 customers spanning small

Using Research to Inform Specifier Communication Strategies

The Client: Hadley Group is the UK’s largest independent manufacturer of cold rolled metal profiles, with a global reach spanning 5 continents. They provide

Our Research Informs Prysmian’s Strategic Campaign, Which Scoops Top Award at the Construction Marketing Awards

The Client: Prysmian Group is the largest manufacturer of electrical and communications cable in the world. The Group offers the widest possible range of

Using Research to Understand how Best to Communicate with Specifiers

  The Client: An international manufacturer and market leader of premium and high-performance building products and systems. The Project: In today’s world of changing

Review of Product Usage in the UK New Build Housing Market

The Client: Baxi creates high efficiency heating and hot water system solutions. It is committed to innovation, technology and excellence. The Project: Baxi wished

Identifying how to Deliver a Sustainable Future

The Client: The Electrical Contractors’ Association (ECA) is the UK’s leading trade association representing the interests of contractors who design, install, inspect, test and maintain electrical

Benchmarking Brand

The Client: H+H has over 60 years’ experience in the manufacture and sale of aircrete products including the well-known brand “Celcon Blocks”. Celcon Blocks

Delivering CPD to Architects

The Client: Founded in 1993 by architect, Peter King RIBA, the Rooflight Company created the original Conservation Rooflight® which continues to lead the marketplace as the best

Understanding the Influences on the Purchasing Decision Process

The Client: The Rockfon Group develop integrated acoustic ceiling solutions that aim to provide better and safer indoor environments. Rockfon do this by balancing

Understanding the Specification Process

The Client: Marley Plumbing and Drainage offer innovative solutions for the construction industry and aim to be the industry benchmark for quality and professionalism.

Analysis of Market Size

The Client: Heatrae Sadia is the UK’s largest manufacturer of electric water heating products. It is committed to product innovation and quality. The Project:

Regular Measurement of Customer Satisfaction

The Client: H+H has over 60 years’ experience in the manufacture and sale of aircrete, products include the well-known brand “Celcon Blocks”. Today H+H