The Client:

Eurocell are experts in designing and manufacturing PVC-U windows, doors, conservatories and roofline products. They are the UK’s leading manufacturer and distributor of UPVC building products. Accredited for quality assurance.

The Project:

Eurocell wanted to assess the market positioning of Eurocell brands against the competitor brand, identifying perceived differences.

The Objectives:

This research was commissioned to:

  • Benchmark product quality and value for Eurocell and their principle competitors
  • Identify customers’ needs and attitudes towards the products
  • Identify customers attitudes towards sustainable products and the use of recycled materials
  • Identify in-use issues which could provide development opportunities

The Methodology:

In talking through requirements with Eurocell, Competitive Advantage proposed a multi-channel approach. Our research team visited product installers on site and at Eurocell branches to gain their feedback. We also gathered feedback via an online email survey, as well as completing 100 telephone interviews with Housebuilders and Installers.

All feedback, totalling 142 completed questionnaires, was collected and sorted by Competitive Advantage’s research team and presented in a report to Eurocell. The report demonstrated the findings of the feedback on the quality and value of Eurocell products when benchmarked against leading competitors.

The Benefits:

Completing this research gave first hand insights into Eurocell’s market position, providing an unbiased, independent and objective view. The research helped to demonstrate that products are important, however it is the service and relationships with the stockists that drives the customer’s choice.

Chris Coxon – Marketing Manager – Eurocell said

“If done properly research can add a lot of value and help you to move your business forward for years to come.”

Market Feedback & Evaluation - Construction Market Research

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Market feedback and evaluation for the construction sector

Market feedback and evaluation is vital for informing your construction business strategy. Regular evaluation of the construction market provides you with a complete understanding of your marketplace and the construction sectors you operate in; giving insight into the key drivers, what the opportunities and challenges are and how things are evolving. Regular construction market evaluation also demonstrates how you are placed against your competitors, comparing strengths and weaknesses, including price. This market knowledge is vital for informing your specification strategy.

Construction market feedback and evaluation

To make informed decisions you need to fully understand your construction market sector. That means understanding:

  • Construction market size and your share of it
  • Which construction sectors you are most successful in and why?
  • What the growth prospects for these construction market sectors are, in the short to medium term
  • Other construction market sectors which offer growth potential

The benefits of construction market feedback and evaluation:

  • Enables you to fully understand the construction market and so make informed decisions when developing your construction business & marketing strategy
  • Be confident of making the right decision in terms of construction product investment and development
  • Identify opportunities for new and existing construction products and services
  • Anticipate future demand in construction markets
  • Identify new construction market sectors you could move into and the risks
  • Track progress and evaluate success for your construction business or a particular product or service

The benefits of working with Competitive Advantage for construction market research:

  • We have been conducting market research for the construction sector since 2000
  • Our specialist team have been recruited from sales, marketing and design roles within the construction sector
  • We are experienced at interviewing construction industry decision makers: architects, engineers, project managers, estimators, large & small contractors, sub-contractors, tradesmen, distributors, wholesalers and merchants.
  • We publish standard reports that can be drawn on to complement your market research findings
  • Our commercial experience means that as well as reporting findings we can interpret these effectively and make sound business recommendations
  • If your market research identifies a training requirement, or a need for strategy development we have the expertise to support you with this
  • We provide high quality, informative data at an affordable cost