The Client:

Baxi creates high efficiency heating and hot water system solutions. It is committed to innovation, technology and excellence.

The Project:

Baxi wished to have a greater understanding of the use of hot water systems in the UK new build housing market. It engaged Competitive Advantage to complete this project on its behalf.

The Objectives:

To determine:

  • Proportion of different hot water systems used in private new build housing sector
  • The suppliers of these systems
  • The projection for product sales

The Methodology:

The in-house team at Competitive Advantage conducted research amongst private developers, with over 200 offices of the top 20 house builders participating.

The interviews were conducted by telephone and where possible were held with Construction Directors/Managers. Additional interviews were conducted amongst Regional Housebuilders drawn from Competitive Advantage’s database.

The research data was then analysed by the team at Competitive Advantage who, using their commercial experience, interpreted the information and presented this in a report format.

The Benefits:

On completion of this research Baxi had a clear understanding of the UK market for hot water systems, including:

  • Specification influences
  • Sales projections
  • Competitor analysis

This information was used to inform its sales strategy.

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