Construction Industry Experts

Competitive Advantage was founded in 1999 by Chris Ashworth and is a subsidiary of Misca Advisors Ltd. Our specialist team have been recruited from sales, marketing or specification roles within the construction sector. With a combined experience of over a century and a half (at least that’s all we are prepared to admit to!) this experience means that not only are we marketing experts, we are also familiar with the construction sector and the challenges you face. Sharing our construction sales and marketing knowledge to make you more effective.

Although we work for all sectors of the industry, many of our team started their careers working for building product manufacturers, which gives us a good understanding of the challenges faced by construction product manufacturers and hence helps us as problem solvers.

In addition to his role as Vice Chairman of the Chartered Institute of Marketing Construction Industry Group (CIMCIG), Chris is a past member of the BIM4M2 steering group and the government’s Green Construction Board Promotional Working Group. His articles on sales and marketing in construction are regularly posted by industry publications.

We have built a world leading expertise in construction specification strategy, proven by the requests we get to visit and work with companies not just in the UK but throughout Europe, Asia and North America. Our understanding is based around a combination of practical experience, considerable research amongst construction decision makers and through keeping informed about and often supporting, industry initiatives where we see a relevance.

Experienced at evaluating construction decision makers, we can inform your sales, marketing and product development. Working with you to develop a fact driven strategy, which we can also support the implementation of. Our aim is to help you develop and implement effective strategies, so you deliver on your specification sales and marketing goals and maximise business growth.

Our skill in researching construction markets, via bespoke client projects or through our range of value for money published reports and free downloads means we are uniquely placed to help you develop targeted communications and engagement strategies. We can also share our expertise with you in developing your construction CPD material, technical literature and the creation of standard specification documents. Our knowledge and understanding of the construction industry allow us to interpret your needs, providing you with tailored support for your specification, sales and marketing strategies.