CPD is a key channel for communicating with architects and an important element of any specification strategy. With multiple options for CPD delivery available to manufacturers, it’s important that you have a well thought through and implemented programme as part of your marketing strategy for […]
It has long been the case that the trends and approaches prevailing in consumer marketing have eventually crossed over to and shaped B2B communications. For many years now, for example, the mantra has been that there needs to be more emotion in B2B – talking […]
Because the only constant in life is change, and while change is certain, the form of change isn’t. We thus require information to enable a more informed view of the future. We can gain a more informed view via in-house resources, although in reality, companies […]
The construction industry is made up of a series of relationships with architects; designers; engineers; contractors; sub-contractors all working together to meet the needs of the client. This blog is the third in the series looking at the different players in the industry. The aim […]