Chris Ashworth looks at some of the findings from the CPAs most recent report. One of the follow-up initiatives resulting from the Hackitt Review has been the formation of a Marketing Integrity Group by the Construction Products Association. The purpose of this group is to […]
Information is now often freely available and people complain of ‘information overload’, but in the construction industry there is a plethora of technical information available for free as well as paid for, and as such the quality of it can differ wildly. It’s hard to […]
Thirty years ago, the job of a construction marketer was quite straightforward. There were a few key publications to target for PR, and getting editorial coverage for important stories in those magazines pretty much hit the spot each time. Ditto for advertisers. Circulations were large, […]