This webinar gives a brief overview of some of the key issues of importance to achieving an effective specification strategy. Contract Types and decision makers, supplier positioning, market drivers, specifications, sales tools and specifier engagement. Programme duration: 19 minutes
Is your specification strategy and tactics ready for the future? Here are 3 points for you to review. For manufacturers of non-commodity building products, creating demand by engaging with specifiers and influencers is really important. It creates awareness of your product range and the benefits […]