Market Research in the New Now

With changes to home working and greater digitisation, Competitive Advantage’s telephone researchers answer some questions about how they are coping with the New Now. What is the main difference between conducting telephone interviews before Covid and now? For trades people or site workers where a […]

Infographic: Mapping Out a Specification Strategy

Engaging with construction specifiers and influencing specification is a constant challenge for the construction product manufacturer.  This infographic looks at the effective steps to take when putting in place a specification strategy.  #Specstrategy.  It concludes with a number of tools that are available to the construction marketer.