CPD

Developing Construction CPD for Your Construction Product

CPD is an invaluable tool in the process of selling construction specifications, and developing construction CPD is essential to meet the needs of the industry.

When engaging with architects, engineers, and other construction design professionals, they seek informative and precise construction CPD; they do not want to feel like they are being sold to. For this reason, CPD accreditation bodies rigorously vet material to ensure it meets these expectations. What the audience desires is an engaging and inspiring CPD seminar. As a construction product manufacturer, you want to utilise CPD to raise awareness and generate leads for your product. Is it possible to satisfy all three parties? Absolutely!

Ensuring your CPD stands out and gets noticed requires a thoughtful approach that considers factors such as topic, message, delivery, and design. Striking the right balance between technical content and construction product information, while effectively conveying a sales message, necessitates careful planning. We can assist you by conducting a thorough review of your existing material, taking into account key elements such as seminar objectives, competition, promotion, target market, presentation content, presentation style, technical information, legislation, unique selling points (USPs), and follow-up strategies. Let us help you refine your approach to make your CPD more impactful.

Find out how we can help review your CPD
Developing Construction CPD

Benefits of CPD for the construction product manufacturer

Developing construction CPD offers the advantage of opening doors and connecting with numerous specifiers simultaneously, often leading to discussions about specific projects. It also helps position your organisation, as well as the individual delivering the CPD, as a Trusted Advisor.

Technical advice is the primary reason a specifier will establish a relationship with a construction product manufacturer. Construction CPD seminars provide a proactive opportunity to introduce your company and showcase the technical competence of your team

Developing Construction CPD

The team at Competitive Advantage has assisted numerous construction product manufacturers in developing construction CPD and maximising its benefits.

We can help you develop and optimise your construction CPD strategy by:

  • Researching and identifying unique topics and CPD offerings
  • Facilitating a workshop to review content
  • Progressing an outline for your CPD seminar presentation
  • Producing a script that includes all key points
  • Preparing CPD materials
  • Assisting with your CPD accreditation application for approval

In addition, we can:

  • Train your team
  • Develop a communications strategy to secure CPD bookings
  • Organise CPD events on your behalf