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Quantity Surveyor Communication Channels 2019

Quantity Surveyor Communication Channels 2019

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The 2019 report presents the communication channels used by Quantity Surveyors. Traditional and digital media readership is reviewed, as well as use of: blogs, vlogs, social networks, devices, apps, product directories and attendance at technical seminars.

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Description

The Construction Media Index is a comprehensive and impartial set of research reports detailing the communication channels available for engaging with the construction sector decision makers. This report presents communication channels used by Quantity Surveyors.

The objectives of the Construction Media Index 2019 are to:

  • Provide an impartial report for use by the construction industry
  • Identify the key traditional and digital media used by type of decision maker and market sector
  • Identify the industry publications which are actually read
  • To understand how social media is being used by construction industry decision makers
  • To understand how construction decision makers source product information
  • To provide an understanding of how live events and CPD are used

Traditional and digital media readership is reviewed, as well as usage of: blogs, vlogs, social networks, devices, apps, product directories and attendance at technical seminars.

In addition to the Competitive Advantage database, two directory publishers, a journal and an exhibition organiser promoted the online surveys. To ensure complete impartiality of the research, we were aware of the possible biasing of results and removed any questionable responses.  Each sample gave similar results to respondents from other sources and we are confident there is no distortion to findings.

The initial costs of conducting the survey were funded through sponsorship from three communications agencies that are committed to the furthering of best practice in the construction industry.

The Construction Media Index is sponsored by:

CIB

Ridgemount PR

Tangerine Communcations

The Construction Media Index is supported by:

Barbour Product Search

Futurebuild

RIBA Journal

SpecifiedBy

This research can help you:

  • Identify where you need to have a presence
  • Know which communication channels to invest in
  • Avoid wasted expenditure on declining communication channels
  • Provide evidence to support your marketing decisions

The Construction Media Index provides guidance for traditional and digital media readership. Helping you weigh up your advertising spend. It considers how respondents are using these forms of information. So you know the content to best place online or put into print.

The research asks respondents how they source their online information, helping you understand how and when to post online content and how best to share it. We explore levels of trust and who industry influencers are.

The research considers time of day of usage and devices used to access social media. Age and frequency of usage is also reported on. Desk research is also presented to act as a benchmark for the construction specific findings of this research.

The research considers what channels are used for sourcing construction product information, encompassing product directories, online sources such as YouTube, Instagram, Pinterest etc. As well as how specifiers engage with construction product manufacturers.

The research considers frequency and reasons for attending exhibitions and conferences. It explores the number of technical seminars, the method of delivery against the preferred method of delivery. You can use this information to inform your CPD strategy.  Knowing how best to deliver your content and which trade shows to participate in to meet your key customers.

Research was conducted during the period July to August 2019. Feedback was obtained using a mix of online and predominately telephone interviews.

This report contains 108 pages with 94 charts and tables of data.

In addition to the Competitive Advantage database, two directory publishers, a journal and an exhibition organiser promoted the online surveys. To ensure complete impartiality of the research, we were aware of the possible biasing of results and removed any questionable responses.  Each sample gave similar results to respondents from other sources and we are confident there is no distortion to findings.

The initial costs of conducting the survey were funded through sponsorship from three communications agencies that are committed to the furthering of best practice in the construction industry.

The Construction Media Index is sponsored by:

CIB

Ridgemount PR

Tangerine

The Construction Media Index is supported by:

Barbour Product Search

Futurebuild

RIBA Journal

SpecifiedBy

Contents

  1. Introduction
  2. Management Summary
  3. Respondent Profile
  4. Trust
  5. Publication Readership
  6. Online Sources of Information and Influence
  7. Social Media
  8. Sources of Technical Information
  9. Information Events

List of Figures and Tables

This report contains 108 pages with 94 charts and tables of data.

Fig 1.1 Mix of interview type
Fig 3.1 Respondents age group
Fig 3.2 Respondents organisation size
Fig 3.3 Principle sectors respondents work in
Fig 3.4 Respondents main job role
Fig 4.1 Average trustworthiness of information received via key influencers
Fig 4.2 Trustworthiness of news & information in publications regularly read, split of 1 – 10 scores
Fig 4.3 Publications considered the most trustworthy – Unprompted
Fig 4.4 Trustworthiness of news & information in blogs regularly read, split of 1 – 10 scores
Fig 4.5 Trustworthiness of news & information in Vlogs regularly viewed, split of 1 – 10 scores
Fig 4.6 Trustworthiness of news & information in Podcasts regularly listened to, split of 1 – 10 scores
Fig 4.7 Trustworthiness of news & information from online forums regularly participated in, split of 1 – 10 scores
Fig 4.8 Trustworthiness of information received via Twitter, split of 1 – 10 scores
Fig 4.9 Trustworthiness of information received via LinkedIn, split of 1 – 10 scores
Fig 4.10 Trustworthiness of information received via Facebook, split of 1 – 10 scores
Fig 4.11 Trustworthiness of information received via WhatsApp, split of 1 – 10 scores
Fig 4.12 Trustworthiness of information received via Pinterest, split of 1 – 10 scores
Fig 4.13 Trustworthiness of information received via Snapchat, split of 1 – 10 score
Fig 4.14 Trustworthiness of information received via Instagram, split of 1 – 10 scores
Fig 4.15 Trustworthiness of information received via following influential industry personalities on social media, split of 1 – 10 scores
Fig 4.16 Trustworthiness of information received via exhibitions and conferences, split of 1 – 10 scores
Fig 4.17 Trustworthiness of information received via CPD seminars, split of 1 – 10 scores
Fig 5.1 Respondents who read industry publications
Fig 5.2 Respondents’ employers who purchase corporate subscriptions
Fig 5.3 Formats of industry publications read
Fig 5.4 How respondents read hardcopy publications
Fig 5.5 Change in the use of hardcopy publications over the past 12 months/next 12 months
Fig 5.6 Readership of industry specific hardcopy publications – Prompted
Fig 5.7 How respondents read digital or online publications
Fig 5.8 Change in the use of digital or online publications over the past 12 months/next 12 months
Fig 5.9 Readership of industry specific digital or online publications – Prompted
Fig 5.10 Regular readership of industry specific publications – Prompted
Fig 5.11 Sources used to read articles and news in the last week
Fig 5.12 Popular methods to receive news
Fig 5.13 Principal barriers to accessing industry news
Fig 6.1 Respondents who currently follow/plan to follow more influential industry personalities on social media
Table 6.2 Reasons for following influential industry personalities on social media – Unprompted
Table 6.3 What Influential industry personalities on social media offer that traditional sources don’t – Unprompted
Fig 6.4 Methods used to access Blogs, Vlogs and Podcasts
Fig 6.5 Time of day for viewing Blogs, Vlogs and podcasts
Fig 6.6 Respondents who use Blogs, Vlogs or podcasts
Fig 6.7 Change in the consumption of Blogs, Vlogs and Podcasts over the past 12 months/next 12 months
Fig 6.8 Respondents who read online blogs
Fig 6.9 Frequency of accessing online blogs
Fig 6.10 Respondents who visit Vlogs or sites with regular video posts
Fig 6.11 Frequency of visiting Vlogs or sites with regular video posts
Fig 6.12 Respondents who listen to Podcasts
Fig 6.13 Frequency of listening to podcasts
Fig 6.14 Respondents who participate in online forum
Fig 7.1 Frequency of accessing social networks
Fig 7.2 Time of day for accessing social networks
Fig 7.3 Frequency of accessing social networks – By age
Fig 7.4 Devices used to access social networks
Fig 7.5 Change in the use of social networking over the past 12 months/next 12 months
Fig 7.6 Use of social media to access online blogs, vlogs, podcasts and articles – All respondents
Fig 7.7 Use of social media to stay informed – All respondents
Fig 7.8 Use of social media to network – All respondents
Fig 7.9 Use of social media to obtain product information – All respondents
Fig 7.10 Use of social media for design ideas, advice and inspiration – All respondents
Fig 7.11 Use of social media to create awareness and promote business – All respondents
Fig 7.12 Use of social media to share information with others – All respondents
Fig 7.13 Use of social media for personal use only – All respondents
Fig 7.14 Respondents who use Twitter
Fig 7.15 Use of Twitter
Fig 7.16 Respondents who use LinkedIn
Fig 7.17 Use of LinkedIn
Fig 7.18 Respondents who use Facebook
Fig 7.19 Use of Facebook
Fig 7.20 Respondents who use WhatsApp
Fig 7.21 Use of WhatsApp
Fig 7.23 Use of Pinterest
Fig 7.23 Use of Pinterest
Fig 7.24 Respondents who use Snapchat
Fig 7.25 Use of Snapchat
Fig 7.26 Respondents who use Instagram
Fig 7.27 Use of Instagram
Fig 8.1 Sources of product information & ideas
Fig 8.2 Use of product directories – Prompted
Fig 8.3 Usage of social and information networks for product information & ideas
Fig 8.4 Sources of technical information and advice
Fig 8.5 Other sources of technical advice – Unprompted
Fig 8.6 Use of Apps to obtain product ideas
Fig 8.7 Use of Immersive or Virtual Reality software
Table 8.8 Reasons for using Immersive or Virtual Reality software – Unprompted
Fig 8.9 Use of Immersive or Virtual Reality software – Prompted
Fig 8.10 Expected change in the use of Immersive or Virtual Reality software in the next 12 months
Table 8.11 ‘Other’ Immersive or Virtual Reality software regularly used – Unprompted
Fig 9.1 Number of exhibitions & conferences attended in the last 12 months – Unprompted
Fig 9.2 Main purpose for attending exhibitions & conferences – prompted
Fig 9.3 Exhibitions & conferences attended in the last 12 months – Unprompted
Fig 9.4 Number of technical or CPD seminars attended in the last 12 months
Fig 9.5 Main purpose for attending a CPD seminar
Fig 9.6 Delivery methods used for CPD
Fig 9.7 Preferred delivery method for CPD seminars

 

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