The Process of Implementing CPD in Support of a Specification Strategy – Webinar
CPD is a key channel for communicating with architects and an important element of any specification strategy. With multiple options for CPD delivery available to manufacturers, it’s important that you have a well thought through and implemented programme as part of your marketing strategy for construction products.
What is CPD?
To quote the CPD Certification Service “CPD stands for Continuing Professional Development and is the term used to describe the learning activities professionals engage in to develop and enhance their abilities. CPD is a holistic approach towards the enhancement of personal skills and proficiency throughout a professional’s career.” In other words, it’s a service offered by many construction product manufacturers which construction decision makers can take advantage of – Architects, Engineers, Quantity Surveyors to name just a few of the 32 construction related professional institutes that use CPD. And a great way to engage with your target decision makers.
The use of CPD is not restricted to programmes certified by the various bodies, which means it is affordable to all construction product manufacturers. But, as we explain in our webinar, it is best to follow the requirements of the RIBA CPD Providers Network.
Webinar Content:
In this webinar we present insight into the process of implementing CPD. Start by gaining buy-in from the marketing, sales and technical teams, define objectives for the business and learning outcomes for the audience.
Then select content. First research what’s already available and the topics most likely to appeal to your target organisations. With many product manufacturers offering CPD it is important that your CPD seminar stands out if you want it to be selected. And when writing content do not just focus on your products. Include competitor and market insights to ensure your comments have broad appeal to your target audience. That includes the delivery format which increasingly could be online, face-to-face or a hybrid approach.
Finally, there is roll-out. As well as the merits of accreditation this includes sales team training, identifying target practices and the support material required.
Competitive Advantage can support you to create a new CPD programme or review your existing.
Downloads:
Guide to Developing and Delivering CPD
Toolkit Datasheet Making the Most of CPD
See Also:
Getting your CPD Subject Right
CPD content and its presentation
Integrating your CPD into your Content Plan
Delivering a Seminar – Make it Easy for your Audience
