Since joining Competitive Advantage, Julie has worked with clients to develop their marketing and specification strategies. The specifier market is important for many construction product manufacturers and developing effective communication strategies, collateral and data for this market is often a principal focus. CPD is a key tool and Julie has worked with many clients to develop their CPD seminars from research, content development and 3rd party approval (if required) through to rolling out to the specification team. Additionally, she has helped clients to develop their detailed product specifications for their own websites as well as their digital specification data for platforms such as NBS Source/ BIM Library. In addition to running training for clients to support the strategies they are developing, Julie also delivers courses on Specification Strategy and Marketing Communications.
Prior to joining Competitive Advantage, Julie worked for over 18 years in the electrical and telecoms sectors of the construction industry through her work for the cable manufacturer BICC which later merged with Pirelli Cables and then became Prysmian Cables. She held various marketing roles during this period including Components Marketing Manager, UK Marketing Communications Manager, Product Manager and latterly was the UK Marketing Manager for 10 years. During that time, she oversaw the complex rebranding project of the Company from Pirelli to Prysmian as well as the integration of the then newly acquired Draka brand.
Responsible for planning and delivering detailed marketing strategy and integrated communication plans, on time and in budget, Julie has a wealth of experience of a range of marketing tools including PR, branding strategy, advertising, website design and implementation, event management and social media. In addition to working with the Company’s UK specification and sales teams, Julie worked with her international counterparts to develop and roll out marketing initiatives and campaigns.
Since 2019 Julie has been a judge for the Construction Marketing Awards which allows her to share her marketing expertise with the industry.