Getting Help to Meet Your Marketing Targets in 2025
As we move through 2025, marketing managers in the UK construction product sector face growing pressures to meet ambitious targets. With shifting regulations, sustainability expectations, and digital transformation shaping the industry, Construction Market Research has become more crucial than ever. Understanding market trends, customer behaviours, and competitor activities can provide a strategic edge. Against a backdrop of uncertain economic conditions, the challenge of managing workloads efficiently has never been greater. One effective solution is outsourcing key marketing tasks to a specialist provider like Competitive Advantage.
Providing Cover for Absences
Marketing teams are often lean, and the loss of a team member due to sickness, maternity leave, or other long-term absences can significantly impact output. Engaging an experienced, marketing professional on a part-time or temporary basis ensures continuity, preventing workflow disruptions and maintaining momentum on critical projects.
Overcoming Recruitment Challenges
Finding the right marketing talent remains a major hurdle, whether due to headcount restrictions or skill shortages. Instead of struggling to recruit, subcontracting essential tasks can be a faster and more effective solution. Hiring a seasoned marketing consultant for a few days a week or month can often achieve results more efficiently than relying on junior internal staff or overstretching existing resources.
Short-Term Support for Strategic Projects
In 2025, UK construction product manufacturers must navigate challenges such as evolving building and sustainability regulations, digitalisation of product data and specifications, and increased demand for Environmental, Social, and Governance (ESG) compliance. Delaying key initiatives can lead to lost opportunities or non-compliance risks. External support can accelerate the delivery of:
- Digital transformation projects, including CRM and PIM system implementation
- ESG compliance reporting requirements
- Industry initiatives such as Code for Construction Product Manufacturers (CCPI) and NBS Source.
- CPD programme development and execution
- Specification sales and marketing strategies
- Product launches and technical content and tool creation
- Digital content creation and campaign implementation
- Industry conference planning and participation
Engaging a dedicated professional for a defined project period ensures efficiency, quality, and timely completion.
Mentoring and Training for New Hires
If you have successfully recruited new marketing talent, providing them with the right support is essential for success. However, training and onboarding can be time-consuming. Competitive Advantage offers tailored mentoring and training solutions, such as:
Online courses like Construction Industry Overview or Creating Demand through Specification.
One-on-one online consultancy sessions for project-specific advice or ongoing marketing strategy support. Investing in external guidance ensures your new team members are well-equipped to drive results from day one.
Why Work with Competitive Advantage?
Outsourcing doesn’t have to be costly. By leveraging experienced industry professionals, you can ensure high-quality project delivery without the overhead costs associated with full-time employment. Our team has deep experience in promoting both technical and decorative building products, ensuring that our insights are tailored to the construction sector. Whether you need support with digital campaigns, product launches, or Construction Market Research, our team is here to help.
If you’re looking to optimise your marketing efforts in 2025, why not contact us to discuss how we can help? Contact us here
