About Our Connect Service
Connect with us
The new Connect Service makes many of Competitive Advantage’s products and services available via monthly or annual access charges, making it even easier for construction marketing and sales professionals to budget and stay up to date.
The Connect Service gives access to the content of the Knowledge Hub which includes market reports, insightful research, market forecasts as well as tools to support development and delivery of sales and marketing strategies. Some access plans include questions to the Competitive Advantage team and online live consultancy hours. Users will also benefit from networking opportunities as we will be facilitating non-competing networking groups to enable discussion on marketing and sales topics and challenges.
Additionally, Competitive Advantage offers legal guidance for our Connect Service users. As an early alternative to engaging a law firm, the guidance may assist users in taking actionable steps personally, potentially saving time and money. Through Connect, you have access to a solicitor with construction law experience who will provide the guidance. If then it emerges that more in-depth legal assistance is required that is potentially available through a wider network of specialists offering rates significantly below market levels.
Registered Connect users should contact Kevin Breslin, our lead legal specialist, via sarah@misca-advisors.com for a confidential discussion.
A new forum area is also in development which will allow further collaboration between users. The Knowledge Hub is a well established resource and with new content planned and being added monthly, the Connect Service offers great value along with the flexibility to grow with your needs. There are 4 levels of Connect access: Core, Plus, Pro and Premium, please see below for further details.
Why Connect?
To Learn
The Knowledge Hub provides regular industry forecasts and insights as well as a monthly round up of the construction industry. It also contains tools and resources to support development and delivery of sales and marketing strategies.
To Network
Facilitating networking groups of non-competing construction product manufacturers is something we have undertaken for several years. Sharing and collaborating on common challenges in the industry improves efficiency, drives innovation and helps develop best practice.
To Lead
Construction market insights, research and forecasts provide a good basis for strategy development and implementation. Access to toolkit datasheets, blogs and training further supports the delivery teams.
CORE
£250/ Year
- Membership to Networking Group - 4 online meetings/year
- Access to curated online industry webinars
- 12 online questions to the CA team/year
- Access to all free Knowledge Hub content (circa 125 assets)
- Monthly Sales & Marketing Inspiration newsletter
PLUS
£90/ Month
£900/ * Year
*Saving £180
- Includes all Core plus:
- 6 hours online live consultancy support from CA team /year (worth £600)
- Access to all £100 value Market Summary reports and Espresso round up (worth minimum £1000)
- Access to introductory online Specification Strategy training modules (worth £100)
- Access to 1Persona - The Client (worth £120)
- 10% Discount on all other consultancy, online training modules, personas, reports or documents bought
PRO
£220/ Month
£2200/ *Year
*Saving £440
- Includes all Core plus:
- 12 hours online live consultancy support from CA team /year (worth £1200)
- Access to all £100 value Market Summary reports and Espresso round up (worth minimum £1000
- Access to introductory online training modules on Specification Strategy and Overview of the Construction. (worth £200)
- Access to 2 Personas – The Client plus one other of your choice (worth £240)
- 10% Discount on all other consultancy, online training modules, personas, reports or documents bought
PREMIUM
£500/ Month
£5000/ *Year
*Saving £1000
- Includes all Core plus:
- 12 hours online live consultancy support/year from CA team (worth £1200)
- Access to all Market Reports and Espresso round up
- Access to all pre-recorded online training modules
- Access to all Construction Media Index Reports
- Access to all Personas (Currently 11 – min value £1320)
- 10% Discount on all other consultancy services bought
Connect Service
Networking
Networking with your peers from non-competing organisations allows discussion on common challenges, allows sharing of best practice and supports collaboration, efficiency and innovation. Competitive Advantage have facilitated networking groups for many years and in addition to arranging the mechanics of the meeting can provide its own knowledge and insights on the industry as well as supporting broader topics through guest speakers and topical webinars.
Online Questions
At Competitive Advantage we understand that sometimes our clients have construction marketing and sales questions. Or maybe they want our view on a current or imminent challenge in the industry. We always like to help where we can, so have added 12 free online questions as standard in all access levels.
Consultancy Hours
All of our team have been drawn from the construction industry and are approachable, knowledgeable and experienced. We have included consultancy hours in several access levels of the Connect Service to provide support. Maybe your company wants to implement a specification strategy for the first time and you would like some advice or maybe you have an existing CPD programme you would like to refresh and relaunch, the hours are yours to choose how they are utilised.
Market Reports
In addition to conducting bespoke market research for the built environment we have published a range of reports on subjects of importance to building product marketers including communications channels, decision makers and influencers, CPD requirements and product selection. Our popular Personas provide a handy consolidation of this information. We have recently launched a range of Market Summary reports which are included in several access levels.
Training
Competitive Advantage run in-house training courses on a range of subjects. Additionally, we have developed 2 key online training courses which are the Construction Industry Overview Programme and Creating Demand through Specification. Introductory modules are included in some access levels while the full courses are included with Premium.
Construction Strategy
Because we are constantly conducting construction market research and participating in various industry groups, we have a good understanding of what drives industry decision makers. Our team have extensive construction industry experience, meaning we understand the complex marketplace, so in-turn can work with you to deliver sound business recommendations.
Access Level Comparisons
If you would like further information please contact us.
*Savings shown are the yearly cost verses 12 x monthly costs.