The construction industry is made up of a series of relationships with architects; designers; engineers; contractors; sub-contractors all working together to meet the needs of the client. This blog is the third in the series looking at the different players in the industry. The aim […]
Preparing Marketing Strategy for Construction Markets Engaging with construction specifiers and influencing specification is a constant challenge for the construction product manufacturer. This slideshare looks at the effective steps to take when putting in place a specification strategy. #Specstrategy. It concludes with a number of […]
The construction industry is a complex one with many factors influencing decision making. Whatever your role you need to be familiar with these and their implications if you are to be effective in construction marketing. Here are 3 actions you can take to understand construction […]
To be a successful Specification Salesperson you need to stand out from the crowd. You need to be a Trusted Advisor: Someone the Specifier trusts to provide sound and reliable advice. You need to seek to become their design partner, helping solve problems and create […]
Understanding construction Twenty years ago, in June 1999 I started Competitive Advantage when I took on my first consultancy role working with Pirelli Cables, now Prysmian Cables, and still a client. Little did I realise at that time that 20 years later we would have […]
Developing an effective specification strategy When developing an effective specification strategy for your construction product it is important to create demand, to reduce the importance of price and transfer influence away from the supply chain to the manufacturer. In the first instance, it is important […]
Understanding the Different Players in the Industry – Architects The construction market is complex with many influences and drivers. As a product manufacturer it is often hard to know where to start when trying to get your product specified. The construction industry is made up […]
The construction industry is made up of a series of relationships with architects; designers; engineers; contractors; sub-contractors all working together to meet the needs of the client. This blog is the fifth in the series looking at the different players in the industry. The aim […]
The construction industry is made up of a series of relationships with architects; designers; engineers; contractors; sub-contractors all working together to meet the needs of the client. This blog is the second in the series looking at the different players in the industry. The aim […]
The construction industry is made up of a series of relationships with architects; designers; engineers; contractors; sub-contractors all working together to meet the needs of the client. This blog is the fourth in the series looking at the different players in the industry. The aim […]