What are the pros and cons of telephone interviews vs online surveys when researching construction markets? Telephone Interviews – Pros Telephone interviews add an irreplaceable personal touch. For Clients wanting to demonstrate how they value their customers and their opinions, in a Customer Satisfaction […]
UK construction contributes £90 billion to the UK economy, 6.7% of the total. The Department of Business Innovations and Skills infographic demonstrates why the construction sector is important to the UK economy, although produced in 2013 it is still relevant today. Many people come together […]
At different stages of a construction project different members of the construction team have an influence on specification. Once you have gained a specification it is important to work hard to avoid it being switched. So how much do you know about the competition? Is […]
The construction industry has a complex Decision Making Unit, with many influences on the specification of a construction product. So do you know how satisfied specifiers are with your products or services? What they like or don’t like about your construction product? The best way […]
Good news the marketing department is no longer belittled as the ‘colouring-in department’. Marketing is being aligned with business success, as it is becoming easier to demonstrate ROI and direct lead generation, establishing marketing’s impact on the bottom line. This though means the construction marketing department […]
What is So Different About Marketing Construction Products? The Chartered Institute of Marketing states that “Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably” When marketing construction products how is this best achieved? The construction sector poses unique marketing challenges, […]
Chris Ashworth discusses the findings from the Construction Media Index 2015 on how social media is used by key decision makers within the UK construction sector.
In much of my material on specification strategy I emphasise the importance of relationships. On one level this is about becoming the Trusted Advisor, with strong relationships at Client, Architect, Engineer and Contractor level. It is also about understanding the relationships that exist throughout the […]
