Good news the marketing department is no longer belittled as the ‘colouring-in department’. Marketing is being aligned with business success, as it is becoming easier to demonstrate ROI and direct lead generation, establishing marketing’s impact on the bottom line. This though means the construction marketing department […]
What is So Different About Marketing Construction Products? The Chartered Institute of Marketing states that “Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably” When marketing construction products how is this best achieved? The construction sector poses unique marketing challenges, […]
Chris Ashworth discusses the findings from the Construction Media Index 2015 on how social media is used by key decision makers within the UK construction sector.
In much of my material on specification strategy I emphasise the importance of relationships. On one level this is about becoming the Trusted Advisor, with strong relationships at Client, Architect, Engineer and Contractor level. It is also about understanding the relationships that exist throughout the […]
Once you have completed all your interviews or conducted your focus group there are many methods that can be used to analyse research data. In this blog I go through some of the less well used terms and methods, and explain when you might use […]
