Nichola Martland
Research Consultant
Starting her career with manufacturer BICC and then Pirelli Cables, where she worked in marketing and telesales, Nichola joined Competitive Advantage in 2002. Since then she has specialised in research – interviewing clients, architects, engineers, contractors, house builders, home-lifestyle retailers, builders merchants and specialist wholesalers amongst others. During this time she has gained a good understanding of the construction industry and its issues and is able to talk the language used by these respondent categories to ensure she can engage with them when gathering information. She is also able to draw on her commercial experience to identify opportunities for the client.