Effective marketing is key to a businesses’ success in the medium to long term, but it is often hard to justify in the short term, especially if budgets are under cost constraint.

Implementing a major marketing initiative can also be a challenge, with the need to deliver on a range of tasks in the short term but with insufficient resource available.

For a company looking to enter the UK market, with no local presence or expertise, engaging local help to liaise with the UK certification authorities, identify suitable trading partners or develop a marketing package can significantly reduce market entry time.

In these situations, sub-contracting projects to external experts can be the most cost-effective solution, allowing the small marketing department to punch above its weight and deliver multiple projects. You gain access to high level expertise but only for as long as it is needed and without associated direct employment costs.

Competitive Advantage’s experienced team are here to help you and can provide a virtual marketing resource. We are experienced in a range of marketing skills:

Customer Analysis – identifying target key accounts.

Interpretation of Analytics – reviewing data, drawing conclusions and making recommendations from data such as web analytics or NBS Source.

Forecasting – reviewing industry forecasts, overlaying demand for your products and providing monthly reports.

Product Data Review – When promoting products, it’s important to ensure the data is consistent, accurate and current across literature, specifications, seminars, websites, apps and other digital tools. This is a time-consuming process which requires a high level of attention to detail.

CPD Seminars – an effective form of engagement, the seminar can achieve a lot if well-constructed. We have extensive expertise in this area and can advise, proofread, or write and implement a programme for you.

Product Specifications – a well-written specification will reduce the chance of specification switching and should be the focus of your blog, CPD and case study communications. We can research and write this on your behalf.

Because our team are all experienced in the challenges faced by a building product manufacturer’s marketing team they will quickly understand the challenges you face, requiring minimal briefing and can implement more effectively than a junior member of a marketing department might.

Employing an experienced expert for a short-term project, or a regular monthly activity is often more cost effective than recruiting someone to your team. If you would like to discuss your requirements further, please contact us.