Review of your Construction Product Literature


We will review your material and advise on where there are opportunities for improvement.

To help manufacturers ensure their Literature will do what’s required Competitive Advantage have developed a Construction Literature Health Check.

Technical advice is the key reason for a specifier, typically architects and engineers, to have a relationship with a building product manufacturer.

Technical literature delivers fact-based information about your construction product; allowing the specifier to fully understand how your construction product is used, any constraints in its application, the performance it delivers and how to specify it correctly. Importantly it will form part of the audit trail for projects.

Product literature plays an important role in your specification strategy. It is key to explaining your construction product credentials and creating the desire to use your products.

Although downloading digital literature is very much the norm, there is still demand for hard copy literature with a third of Architects saying they want both. But often the format which works for one format is not suitable for the other.

This simple, yet comprehensive ‘health check’ provides valuable insight into the effectiveness of your Construction Literature

Purchase your review online now for £1,500.00. It offers a score, as well as comments and observations, on elements such as literature objectives, content, photography, diagrams. The review seeks to offer advice on what is good and where there are opportunities for improvement.

You can use this review of your literature to put into action improvements or you can choose to work with us on further developing your literature and how it forms part of your specification strategy.

Competitive Advantage Consultancy specialises in helping building product manufacturers to be more effective at getting their products selected. our specialist team have been recruited from sales, marketing or specification roles within the construction sector. This experience means that not only are we marketing experts, we are also familiar with the construction sector and the challenges you face.

The review process starts when we contact you via email with a form, for you to provide information about your Literature, and ask for you to share your material. To confirm, this information will remain confidential and will not be shared beyond the team at Competitive Advantage.

Your review will be allocated to one of our expert team, who will keep you informed on progress.

On completion we will provide a review that offers a score and comments for each element of your literature, providing guidance on where improvements can be made. We will also provide costs for the work, if you were to ask Competitive Advantage to complete these improvements on your behalf. Alternatively you are free to implement the changes yourself.

On average this review process will take up to two weeks.

The review will consider elements such as:

  • Literature Objectives
  • Primary Competitors
  • Literature title
  • Front/back cover
  • Call to Action
  • Presentation
  • Content
  • Photography
  • Diagrams