A section covered in the CPA’s Construction Product Information Survey looks at the frequency of specification switching. This provides a useful reminder to building product manufacturers about the importance of publishing well written product specifications. Much of the work Competitive Advantage undertakes for our building […]
Chris Ashworth looks at some of the findings from the CPAs most recent report. One of the follow-up initiatives resulting from the Hackitt Review has been the formation of a Marketing Integrity Group by the Construction Products Association. The purpose of this group is to […]
Information is now often freely available and people complain of ‘information overload’, but in the construction industry there is a plethora of technical information available for free as well as paid for, and as such the quality of it can differ wildly. It’s hard to […]
Thirty years ago, the job of a construction marketer was quite straightforward. There were a few key publications to target for PR, and getting editorial coverage for important stories in those magazines pretty much hit the spot each time. Ditto for advertisers. Circulations were large, […]
It might be stating the obvious, but the unique characteristic of social media is just that – it’s social. Get it right and you don’t have an audience, you have a community, a group, a tribe. The channels know that – and they encourage your […]
CPD is a key channel for communicating with architects and an important element of any specification strategy. With multiple options for CPD delivery available to manufacturers, it’s important that you have a well thought through and implemented programme as part of your marketing strategy for […]
It has long been the case that the trends and approaches prevailing in consumer marketing have eventually crossed over to and shaped B2B communications. For many years now, for example, the mantra has been that there needs to be more emotion in B2B – talking […]
Because the only constant in life is change, and while change is certain, the form of change isn’t. We thus require information to enable a more informed view of the future. We can gain a more informed view via in-house resources, although in reality, companies […]
The construction industry is made up of a series of relationships with architects; designers; engineers; contractors; sub-contractors all working together to meet the needs of the client. This blog is the third in the series looking at the different players in the industry. The aim […]
Preparing Marketing Strategy for Construction Markets Engaging with construction specifiers and influencing specification is a constant challenge for the construction product manufacturer. This slideshare looks at the effective steps to take when putting in place a specification strategy. #Specstrategy. It concludes with a number of […]