As a consultant and trainer, one of the questions I am most asked is, “What should my marketing spend be?” Back in the last decade Competitive Advantage ran a survey, in conjunction with CIMCIG, to answer this question. So, with probably 10 years since the […]
As part of its Building Safety Bill, the UK government has included a National Regulator for Construction Products to oversee and enforce the rules. With power to make regulations to require that construction products placed on the UK market are safe and can be used […]
As product manufacturers prepare for what is expected to be a tougher 2023, many are recognising that they need to improve their engagement with the specifier to increase product specification and reduce the effect of price competition when sub-contractors purchase. To be effective that means understanding […]