If your building product has the lowest cost in the market, allowing you to win work by undercutting the competition, then you might feel you don’t need a construction specification strategy. Your focus may simply be to get your product into as many builders’ merchants […]
Construction Market Overview: April 2025 A monthly round up of key Construction Market Data and Forecasts including statistics from industry commentators and influencers. Construction output edges forwards in Q1 2025, despite persisting market headwinds The ONS have published their construction output data for February 2025, […]
The UK Construction Sector in 2025: A Shaky Start The UK construction sector began 2025 on uncertain footing, grappling with ongoing economic pressures, rising costs, and a persistent shortage of skilled labour. While the start of the year was far from smooth, there are signs […]
A Practical Approach to Making the Most of Your CPD Offering From a manufacturer’s perspective, there are numerous benefits to offering CPD. Beyond the obvious—such as introducing your company and product—there are subtler advantages that are often overlooked. For instance, for a specification to remain […]
Construction Market Overview: March 2025 A monthly round up of key Construction Market Data and Forecasts including statistics from industry commentators and influencers. Construction output contracts in early 2025 amid challenging conditions, whilst cautious optimism remains The ONS have published their construction output data for […]
Getting Help to Meet Your Marketing Targets in 2025 As we move through 2025, marketing managers in the UK construction product sector face growing pressures to meet ambitious targets. With shifting regulations, sustainability expectations, and digital transformation shaping the industry, Construction Market Research has become more […]
The Benefits of Qualitative Research in Construction Market Research Construction market research is the collection and analysis of data from sources like interviews, questionnaires, focus groups, and observation. It’s the type of research associated with people and words, rather than quantitative research which results in […]
Construction Market Overview: February 2025 A monthly round up of key Construction Market Data and Forecasts including statistics from industry commentators and influencers. Construction growth remained steady in Q4 2024, but uncertainty clouds 2025’s outlook The ONS have published their construction output data for December […]
A Checklist for Delivering Effective Construction CPD in 2025 In 2025, Continuing Professional Development (CPD) in the construction industry must align with evolving trends, technological advancements, and increasing regulatory and sustainability requirements. Third-party accreditation bodies set out clear expectations for CPD, ensuring it is educational, […]
Refreshing Your Construction Personas for 2025: A Strong Construction Marketing Strategy Since we first introduced our construction personas in 2017, they have become one of our most valuable and widely used resources. Responding to customer demand, we have continued to expand and refine these personas, […]