To help manufacturers ensure their Literature will do what’s required Competitive Advantage have developed a Construction Literature Health Check.
Technical advice is the key reason for a specifier, typically architects and engineers, to have a relationship with a building product manufacturer.
Technical literature delivers fact-based information about your construction product; allowing the specifier to fully understand how your construction product is used, any constraints in its application, the performance it delivers and how to specify it correctly. Importantly it will form part of the audit trail for projects.
Product literature plays an important role in your specification strategy. It is key to explaining your construction product credentials and creating the desire to use your products.
Although downloading digital literature is very much the norm, there is still demand for hard copy literature with a third of Architects saying they want both. But often the format which works for one format is not suitable for the other.
This simple, yet comprehensive ‘health check’ provides valuable insight into the effectiveness of your Construction Literature
Purchase your review online now for £1,500.00. It offers a score, as well as comments and observations, on elements such as literature objectives, content, photography, diagrams. The review seeks to offer advice on what is good and where there are opportunities for improvement.
You can use this review of your literature to put into action improvements or you can choose to work with us on further developing your literature and how it forms part of your specification strategy.
