Main Contractor Communication Channels 2023

£700

This report presents the communication channels used by Main Contractors. Traditional and digital media readership is reviewed, as well as use of: blogs, vlogs, social networks, devices, apps, product directories and the change in work practices and engagement preferences post-pandemic.

Description

The Construction Media Index is a comprehensive and impartial set of research reports detailing the communication channels available for engaging with the construction sector decision makers. This report presents communication channels used by those influencing product selection working for Main Contractors.

The objectives of the Construction Media Index 2023 are to:

  • Provide an impartial report for use by the construction industry
  • To understand how the various communication channels influence construction industry decision makers
  • Identify the key traditional and digital media used by type of decision maker and age of respondent
  • Identify the industry publications which are actually read by type of decision maker
  • To provide a comparison between reports on use of social media by the population with trends in the construction industry
  • To understand how social media is being used by industry decision makers
  • To understand how decision makers source technical product information
  • To provide an understanding of how live events and CPD are used

Traditional and digital media readership is reviewed, as well as usage of blogs, vlogs, social networks, devices, apps, product directories and attendance at technical seminars.

The initial costs of conducting the survey were funded through sponsorship from two communications agencies that are committed to the furthering of best practice in the construction industry.

The Construction Media Index is sponsored by:

Refresh PR

Ridgemount

The Construction Media Index is supported by:

RIBA Journal

This research can help you:

  • Identify where you need to have a presence
  • Know which communication channels to invest in
  • Avoid wasted expenditure on declining communication channels
  • Inform your engagement strategy post-pandemic
  • Provide evidence to support your marketing decisions

The Construction Media Index provides guidance for traditional and digital media readership. Helping you weigh up your advertising spend. It considers how respondents are using these forms of information. So you know the content to best place online or put into print.

The research asks respondents how they source their online information, helping you understand how and when to post online content and how best to share it.

The research considers time of day of usage and devices used to access social media. Age and frequency of usage is also reported on. Desk research is also presented to act as a benchmark for the construction specific findings of this research.

The research considers what channels are used for sourcing construction product information, encompassing product directories, online sources such as YouTube, Instagram, Pinterest etc. As well as how specifiers engage with construction product manufacturers.

The research considers frequency and reasons for attending exhibitions and conferences. It explores the number of technical seminars, the method of delivery against the preferred method of delivery. You can use this information to inform your CPD strategy.  Knowing how best to deliver your content and which trade shows to participate in to meet your key customers.

Research was conducted during August 2023. Feedback was obtained using a mix of online and predominately telephone interviews.

This report contains 92 pages with 80 charts and tables of data.

The initial costs of conducting the survey were funded through sponsorship from two communications agencies that are committed to the furthering of best practice in the construction industry.

The Construction Media Index is sponsored by:

Refresh PR

Ridgemount

The Construction Media Index is supported by:

RIBA Journal

Contents

1. Introduction

2. Management Summary

3. Respondent Profile

4. Publication Readership

5. Online Sources of Information and Influence

6. Social Media

7. Sources of Technical Information

8. Engagement Preferences

 

List of Figures and Tables

This report contains 92 pages with 180 charts and tables of data.

Fig 1.1 Mix of interview type
Fig 3.1 Respondents age group
Fig 3.2 Respondents organisation size
Fig 3.3 Principle sectors respondents work in
Fig 3.4 Respondents main job role
Fig 4.1 Respondents who read industry publications
Fig 4.2 Respondents’ employers who purchase corporate subscriptions
Fig 4.3 Formats of industry publications read
Fig 4.4 Change in the use of hardcopy publications over the past 12 months/next 12 months
Fig 4.5 Change in the use of digital or online publications over the past 12 months/next 12 months
Fig 4.6 Readership of industry specific hardcopy publications – Prompted
Fig 4.7 Readership of industry specific digital or online publications – Prompted
Fig 4.8 Regular readership of industry specific publications – Prompted
Fig 4.9 Sources used to read articles and news in the last week
Fig 4.10 Popular methods to receive news
Fig 4.11 Principal barriers to accessing industry news
Fig 5.1 UK Internet Activities 2007 to 2020
Fig 5.2 Respondents who currently follow influential industry personalities on social media
Fig 5.3 Respondents who read online blogs published by independent third parties
Fig 5.4 Respondents who read online blogs published by product manufacturers and suppliers
Fig 5.5 Frequency of accessing online blogs
Fig 5.6 Respondents who listen to Podcasts
Fig 5.7 Frequency of listening to podcasts
Fig 5.8 Methods used to access Blogs, Vlogs and Podcasts
Fig 5.9 Change in the consumption of Blogs, Vlogs and Podcasts over the past 12 months/next 12 months
Fig 6.1 Frequency of accessing social networks
Fig 6.2 Frequency of accessing social networks – Year-on-year trend
Fig 6.3 Frequency of accessing social networks – By age
Fig 6.4 Time of day for accessing social networks
Fig 6.5 Devices used to access social networks
Fig 6.6 Change in the use of social networking over the past 12 months/next 12 months
Fig 6.7 Regular use of social media – Year-on-year Trend
Fig 6.8 Use of social media to access online blogs, vlogs, podcasts and articles
Fig 6.9 Use of social media to stay informed
Fig 6.10 Use of social media to network
Fig 6.11 Use of social media to obtain product information
Fig 6.12 Use of social media for design ideas, advice and inspiration
Fig 6.13 Use of social media to create awareness and promote business
Fig 6.14 Use of social media to share information with others
Fig 6.15 Use of social media for personal use only
Fig 6.16 Respondents who use Twitter
Fig 6.17 Use of Twitter
Fig 6.18 Respondents who use LinkedIn
Fig 6.19 Use of LinkedIn
Fig 6.20 Respondents who use Facebook
Fig 6.21 Use of Facebook
Fig 6.22 Respondents who use WhatsApp
Fig 6.23 Use of WhatsApp
Fig 6.24 Respondents who use Pinterest
Fig 6.25 Use of Pinterest
Fig 6.26 Respondents who use Snapchat
Fig 6.27 Use of Snapchat
Fig 6.28 Respondents who use Instagram
Fig 6.29 Use of Instagram
Fig 6.30 Respondents who use TikTok
Fig 6.31 Use of TikTok
Fig 6.32 Respondents who use or intend to subscribe to Threads
Fig 6.33 Relevance of adverts received via social media
Fig 7.1 Sources of product information & ideas
Fig 7.2 Sources of product information & ideas – Year-on-year trend
Fig 7.3 Respondents who subscribe to NBS Chorus
Fig 7.4 Use of product directories – Prompted
Fig 7.5 Usage of social and information networks for product information & ideas
Fig 7.6 Usage of social and information networks for product information & ideas – Year-on-year trend
Fig 7.7 Sources of technical information and advice
Fig 7.8 Sources of technical information and advice – Year-on-year trend, first choice & regular use
Fig 7.9 Respondents who download product data sheets
Fig 7.10 Preferred format for downloaded product data sheets
Fig 7.11 Use of Apps to obtain product ideas
Fig 7.12 Use of Immersive or Virtual Reality software
Fig 7.13 Expected change in the use of Immersive or Virtual Reality software in the next 12 months
Fig 8.1 Frequency of respondents working from home
Fig 8.2 Respondents participation in face-to-face conferences and seminars in the last 12 months
Fig 8.3 Online conferences and seminars attended in the last 12 months – Unprompted
Fig 8.4 Respondents participation in online conferences and seminars in the last 12 months
Fig 8.5 Number of face-to-face technical or CPD seminars attended in the last 12 months
Fig 8.6 Number of online technical or CPD seminars attended in the last 12 months
Fig 8.7 Main purpose for attending a CPD seminar
Fig 8.8 Preferred delivery method for CPD seminars
Fig 8.9 Topics respondents are looking for more CPD Support on – Unprompted

 

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