Understanding the Main Contractor  – Developing Construction Personas

£150

Introducing the Main Contractor and how to develop a persona for your construction marketing strategy.

(No shipping – eCopy)

Developing personas is a really good way of understanding your construction customer. You can use personas to develop your construction sales and marketing strategy so it is tailored to your customers challenges.

This download introduces the Main Contractor, looking at:

  • The role of the Main Contractor
  • The Sub-Contractor
  • History of construction contracting
  • Top Contractors by turnover
  • Contractor – size of firm
  • The Main Contractor organisation
  • Main Contractor roles
  • The Design Manager
  • The Contractor – influencers
  • The Contractor – specialist roles
  • The Contractor in the supply chain
  • Contract documentation
  • Tendering process
  • Regulations
  • Contractor statistics
  • Main Contractor statistics
  • Professional Membership
  • Communicating with Contractors
  • Design tools
  • Contractor drivers
  • Business challenges

The document concludes with guidance on how to develop your own Main Contractor persona, with a persona template for you to complete.

This guide provides 45 pages of content detailing the Main Contractor, looking at who they are and what their challenges are. Providing an introduction to the Main Contractor and how to create a customer persona.

(originally Published April 2017, Updated September 2022)

  • Summary
  • Contractor within the Decision Making Process
  • The Main Contractor
  • The Sub-Contractor
  • History of construction contracting
  • Top Contractors by turnover
  • Contractor – size of firm
  • The Main Contractor organisation
  • Main Contractor roles
  • The Design Manager
  • The Contractor – influencers
  • The Contractor – specialist roles
  • The Contractor in the supply chain
  • Contract documentation
  • Tendering process
  • Regulations
  • Main Contractor statistics
  • Professional Membership
  • Communications
  • Communicating with Main Contractors
  • Design tools
  • Main Contractor Product Selection drivers
  • Business challenges
  • Developing your Main Contractor persona
  • Who are your buyers?
  • Challenges and Goals
  • What drives their decision making?
  • Communication channels and sales tools
  • SEO
  • Creating your persona
  • What you can do
  • Negative personas

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