Understanding the Architect – Developing Construction Personas


Introducing the Architect and how to develop a persona for your construction marketing strategy

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Developing personas is a really good way of understanding your construction customer. You can use personas to develop your construction sales and marketing strategy so it is tailored to your customers challenges.

This download introduces the Architect, looking at:

  • The role of the Architect
  • The Architect Practice
  • Architect decision makers
  • Architect influencers
  • Architect statistics
  • Communicating with Architects
  • Design tools
  • Architect drivers
  • Design challenges
  • Business challenges

The document concludes with guidance on how to develop your own Architect persona, with a persona template for you to complete.

This guide provides 46 pages of content detailing the Architect, looking at who they are and what their challenges are. Providing an introduction to the Architect and how to create a customer persona.

(Originally Published March 2017, Updated July 2022)

  • Summary
  • Architect within the Decision Making Process
  • The Architect
  • The Architect – Education
  • Professional Membership
  • When is Architect’s Input Required
  • The Architect Practice
  • The Architect – Decision Makers
  • The Architect – Influencers
  • The Architect in the Supply Chain
  • The Architect within the Project Team
  • Architect Statistics
  • Personality
  • Communicating with Architects
  • Design Tools
  • Architect Drivers
  • Design Challenges
  • Business Challenges
  • Influential Industry Personalities
  • Develop your Architect Persona
  • Negative Persona


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