Communication in construction

Posted on December 7, 2023

How Construction Communication are Changing

The construction industry is witnessing a significant transformation in communication practices. This article delves into the analysis of the Construction Media Index, independent construction market research, offering insights into how Communication in construction trends are shifting among architects and contractors. From technological advancements to altering preferences in media consumption, understanding these changes is crucial for building product manufacturers looking to stay ahead in an ever-evolving field.

Print and Digital Coexistance: While 56% of respondents prefer digital formats, 14% still rely solely on hardcopy publications. This indicates that despite the rise of digital, traditional print formats continue to endure in the construction communication landscape.

Evolving Readership Patterns: The report suggests a net decline in industry publication readership, with a shift toward digital formats. Architects, in particular, find industry publications valuable, with 78% reading them. For contractors, readership is lower at 47%, possibly due to limited access to corporate subscriptions.

Importance of Online Presence: With 40% locating and reading articles via search engines, the report emphasizes the importance of a strong online presence. Architects and contractors rely on desktop PCs for news consumption, indicating a need for easily accessible information while at their desks.

Social Media Dynamics: Social media usage among architects is evolving, with changes in frequency and platforms. Contractors, while increasing their social media usage, still lag behind architects. Thought leaders have limited influence, and online blogs by independent third parties are gaining traction.

LinkedIn emerges as a popular platform for business-related activities, including staying informed, networking, and obtaining product information. Ad relevance on social media varies, with 34% of architects finding them not relevant.

The Challenge of Hybrid Working: The pandemic has ushered in hybrid working, with architects showcasing diverse work practices. Face-to-face interactions remain important, but the challenge is meeting architects when they may spend only a few days in the office.

In conclusion, the construction industry’s communication landscape is undergoing a metamorphosis driven by technology, changing readership patterns, and hybrid working models. Stakeholders need to adapt their strategies to navigate this evolving terrain to ensure effective communication. For more details view our webinar.