Understanding Your Customers in the UK Construction Market

Understanding Your Customers in the UK Construction Market In the competitive landscape of the UK construction market, knowing your customers is not just an advantage—it’s a necessity. Understanding your clients‘ needs, preferences, and pain points can significantly impact your business’s success. This article provides strategies […]

Construction Media Index 2022

The Construction Media Index is a set of comprehensive and impartial research reports detailing the communication channels available for engaging with the UK construction sector. Competitive Advantage has been conducting this research since 2008, with previous reports published in 2013, 2015, 2017 and 2019. The […]

How Construction Communications are Changing

How Construction Communication are Changing The construction industry is witnessing a significant transformation in communication practices. This article delves into the analysis of the Construction Media Index, independent construction market research, offering insights into how Communication in construction trends are shifting among architects and contractors. […]

Engagement Preferences

Engagement Preferences The 2023 Construction Media Index reports highlight a trend of low attendance at both face-to-face and online conferences and seminars among contractors, attributed to their demanding schedules and the immersive nature of their profession. However, when they do engage, preference leans towards broader […]

Publication Readership

Publication Readership The publications section of the Architects Construction Media Index starts with its most important finding, “Over three quarters of architects read industry publications”, be it online, print or both which is much higher than average. This is significant because architecture is a profession […]

Social Media: An Essential Tool for B2B Marketing

Social Media: An Essential Tool for B2B Marketing In the ever-evolving world of digital marketing, social media has cemented its status not just as a medium for personal connections, but as an indispensable tool for business-to-business (B2B) engagement. Its effectiveness is in bridging the chasm […]

Engaging with Specifiers using Telephone Conversations

Engaging with Specifiers using Telephone Conversations If your company has decided on a value approach, engaging with specifiers to create awareness and hence demand, you will have a programme involving the key elements; an Effective Website, a presence amongst different sources of product information, an […]