To influence the specification of your construction product, it is necessary to understand the dynamics of the construction decision making unit (DMU). Today, it is very rare that a single person will have full control of the decision to purchase, and many have the influence […]
The mystery shopper as a means of conducting market research is often overlooked, but it is a cost-effective means of obtaining market feedback. When evaluating your construction product supply channel it is a great way of checking to see if what their senior management tell […]
The Engineer is a key member of the construction team and has a significant influence on product specification. In this blog we take a look at the many roles of the Engineer in construction and the influence they have on construction product specification. The […]
Michael Prince, research manager at Competitive Advantage, interviews Chris Ashworth about implementing construction research findings. Chris explains some of the best short and long term ways of implementing construction research findings, why it is important to conduct regular research of your markets and how Competitive […]
An architect is a person who plans, designs, and oversees the construction of buildings. There are over quarter of a million professionals within the UK construction industry. Construction professionals make up just under a quarter of those employed in construction. And a quarter of construction […]
The construction of a building involves many people: Architects; Designers; Engineers; Contractors; Sub-Contractors all working together as the construction project team to meet the needs of the Client. These construction professionals are brought together for a specific construction project and then disbanded once construction is […]
The delivery of a construction project involves many different decision makers. Often this group of people are brought together for one project and then disbanded when the project is complete. Understanding the dynamic of the Decision Making Unit (DMU) is important, this is where knowledge […]
What are the pros and cons of telephone interviews vs online surveys when researching construction markets? Telephone Interviews – Pros Telephone interviews add an irreplaceable personal touch. For Clients wanting to demonstrate how they value their customers and their opinions, in a Customer Satisfaction […]
