Specifier Engagement Webinar

Specifier Engagement Webinar Every building product manufacturer needs to make a simple choice. Are they going to approach the market with a lowest price offering, or a value approach? A value approach requires that they make specifiers – architect, engineer, contractor and sometimes client – […]

Architects Omnibus 2023

For manufacturers of building products, the specifier sector is extremely influential and important. With over 18,000 architects’ offices in the UK, employing around 57,000 specifiers it represents a large group of decision makers who you need to understand and engage with. It is also a […]

Adopting a Key Account Management Approach

Adopting a Key Account Management Approach Professor Malcolm McDonald described Key account management as “a natural development of customer focus and relationship marketing in business-to-business markets”. This was more than 20 years ago. Today it is just as relevant, but with the range of marketing […]

Measuring Customer Satisfaction

Measuring Customer Satisfaction In the last few years, as product manufacturers have coped with the challenges of material shortages against a background of rising prices, the focus on customer satisfaction may have slipped as they strive to make sure product is available to their key […]

Benchmarking for Communications Strategies

Benchmarking for Communications Strategies As construction product marketers plan their marketing strategies for the next budget year it is worth dwelling on the importance of benchmarking. There are a vast array of metrics available for websites and social media today, which can show which channels […]

Introduction to the Construction Industry – Webinar

Introduction to the Construction Industry – Webinar This webinar is a summary of our online course Construction Industry Overview. It is ideal for the person new to the construction industry whether they work for a contractor, architect, builders merchant or building product manufacturer. It will […]

The New Elizabethan Age

The New Elizabethan Age With the sad passing of Her Majesty Queen Elizabeth it is opportune to consider how the UK construction industry developed during her reign from 1952 to 2022. Here are some highlights. In 1952, with only 7 years passed since the end […]

Getting help to meet your marketing targets

As the second half of the year gets underway many marketing managers will be looking at their to-do list and wondering how they will get it all done. One solution is to consider outsourcing some elements or projects to a third party like Competitive Advantage, […]

Are you making the right marketing decisions?

It’s been a challenging few years, with a constant stream of new and unique issues to overcome; Home working for both your team and industry decision makers require new forms of engagement How to forecast in a market which has shown strong demand but constrained […]