Introduction to the Construction Industry – Webinar

This webinar is a summary of our online course Construction Industry Overview. It is ideal for the person new to the construction industry whether they work for a contractor, architect, builders merchant or building product manufacturer. It will be of particular benefit to a marketer into the construction sector from another industry or the new graduate.

The full course puts key aspects of the UK construction industry into context. It introduces the different market sectors, the supply chain, key decision makers, the Government’s role and presents key drivers to decision making.

The construction industry is comprised of many influences with practices often based on traditions going back over many centuries. Without an understanding of this background it is difficult to identify and influence the decision making unit.

• Market Sectors
• Supply Chain Mechanics
• Industry Decision Makers
• Government Influence
• Drivers for Change
• Q&A



Further Information:


Some Industry Organisations: