Martin Hewes, Managing Director of Hewes Associates is one of the industry’s foremost forecasters, he publishes Construction Outlook which provides three years of forecast data for Housing, Infrastructure, Public non-Housing, Industrial, Commercial, Repair & Maintenance. Here he gives his view on Post-Lockdown and what it […]
This webinar gives a brief overview of some of the key issues of importance to achieving an effective specification strategy. Contract Types and decision makers, supplier positioning, market drivers, specifications, sales tools and specifier engagement. Programme duration: 19 minutes
Is your specification strategy and tactics ready for the future? Here are 3 points for you to review. For manufacturers of non-commodity building products, creating demand by engaging with specifiers and influencers is really important. It creates awareness of your product range and the benefits […]
Every organisation spends significant amounts on its recent history – measuring what’s happened with its finances. But too few invest in research to tell them what their markets and customers are doing and the opportunities or threats these represent. Here is an explanation of the […]
Nyssa Patel, Industry Analyst and Economist at the Builders Merchants Federation explains how they have developed a unique method of forecasting demand. Launched in the spring of 2019, the quarterly Builders Merchants Forecast Report, uses a unique forecasting model specifically developed for the UK merchant […]
A section covered in the CPA’s Construction Product Information Survey looks at the frequency of specification switching. This provides a useful reminder to building product manufacturers about the importance of publishing well written product specifications. Much of the work Competitive Advantage undertakes for our building […]
Chris Ashworth looks at some of the findings from the CPAs most recent report. One of the follow-up initiatives resulting from the Hackitt Review has been the formation of a Marketing Integrity Group by the Construction Products Association. The purpose of this group is to […]
Information is now often freely available and people complain of ‘information overload’, but in the construction industry there is a plethora of technical information available for free as well as paid for, and as such the quality of it can differ wildly. It’s hard to […]
Thirty years ago, the job of a construction marketer was quite straightforward. There were a few key publications to target for PR, and getting editorial coverage for important stories in those magazines pretty much hit the spot each time. Ditto for advertisers. Circulations were large, […]
It might be stating the obvious, but the unique characteristic of social media is just that – it’s social. Get it right and you don’t have an audience, you have a community, a group, a tribe. The channels know that – and they encourage your […]