Publication Readership The publications section of the Architects Construction Media Index starts with its most important finding, “Over three quarters of architects read industry publications”, be it online, print or both which is much higher than average. This is significant because architecture is a profession […]
Sources of Technical Information In the ever-evolving construction industry, product information is the lifeblood that drives innovation and facilitates the selection of the right materials for a project. As construction professionals and architects seek to find the perfect building components, manufacturers play a crucial role […]
Construction Market Overview: October 2023 A monthly round up of key Construction Market Data and Forecasts including statistics from industry commentators and influencers. Construction activity slows at its fastest pace since May 2020, as the housing market continues to slow The ONS have published their […]
Online Sources of Information and Influence It has been nearly thirty years since the first online blogs were made available and over fifty years since the first email was sent. In 2022, 92% of the population used the internet at home, and nearly half of […]
Social Media: An Essential Tool for B2B Marketing In the ever-evolving world of digital marketing, social media has cemented its status not just as a medium for personal connections, but as an indispensable tool for business-to-business (B2B) engagement. Its effectiveness is in bridging the chasm […]
Construction Market Overview: September 2023 A monthly round up of key Construction Market Data and Forecasts including statistics from industry commentators and influencers. Construction activity shows marginal growth for August, as housing activity points to a summer of decline The ONS have published their construction […]
Construction Media Index 2023 The Construction Media Index is a set of comprehensive and impartial research reports detailing the communication channels available for engaging with the UK construction sector. Traditional and digital media readership is reviewed, as well as use of: blogs, vlogs, social networks, […]
CPDs Do’s and Dont’s Delivering CPD seminars is a great way to engage with construction decisionmakers such as architects and engineers. If done right, it allows you to build new relationships, start a dialogue and discuss product specifications. Here are 10 Do’s and Don’ts when […]
Creating Compelling Content ‘Content is King’ is a saying which has been around for many years, and it is quite correct. But content has progressed from being just the written word to so much more. So its important to select not only the subject, but […]
Engaging with Specifiers using social media One of the most effective channels for engaging with specifiers is social media. Our research in the Construction Media Index has found that 85% of architects read industry publications, with only 5% of these regularly following up an advertisement. […]