The Construction Media Index is a set of comprehensive and impartial research reports detailing the communication channels available for engaging with the UK construction sector. Competitive Advantage has been conducting this research since 2008, with previous reports published in 2013, 2015, 2017 and 2019.

The latest edition, published in April 2022, comprises the following reports:

In addition, there are two reports from 2019

Scope

The objectives of the Construction Media Index 2022 are to:

  • Provide an impartial report for use by the construction industry
  • Measure the levels of trust various communication channels enjoy
  • Identify the key traditional and digital media used by type of decision maker and market sector
  • Identify the industry publications which are actually read
  • To understand how social media usage by construction industry decision makers is evolving
  • To understand how construction decision makers source product information
  • To provide an understanding of how virtual and face-to-face engagement with manufacturers is changing post-pandemic for meetings, technical CPD seminars and events

Traditional and digital media readership is reviewed, as well as usage of blogs, vlogs, social networks, devices, apps, product directories and attendance at technical seminars.

Ensuring Impartiality

In addition to the Competitive Advantage database, a directory publisher and a journal promoted the online surveys. To ensure complete impartiality of the research, we were aware of the possible biasing of results and removed any questionable responses.  Each sample gave similar results to respondents from other sources and we are confident there is no distortion to findings.

The reports have been sponsored by four of the industry’s leading communication agencies;

CIB

Ridgemount

Insynth Marketing

MRA Marketing

With further support from

Barbour Product Search

RIBA Journal

Without the funding and support of these organisations it would not have been possible to conduct the research.