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Who are the Workers Behind the UK Construction Sector?
UK construction contributes £90 billion to the UK economy, 6.7% of the total. The Department of Business Innovations and Skills infographic demonstrates why the construction sector is important to the UK economy, although produced in 2013 it is still relevant today. Many people come together to deliver a construction project from accountants, architects and bricklayers…
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Four Ways to Find out More About your Construction Competitor
At different stages of a construction project different members of the construction team have an influence on specification. Once you have gained a specification it is important to work hard to avoid it being switched. So how much do you know about the competition? Is there product superior? How does it compare on cost? What…
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Five Things you Should Know About your Customer
The construction industry has a complex Decision Making Unit, with many influences on the specification of a construction product. So do you know how satisfied specifiers are with your products or services? What they like or don’t like about your construction product? The best way to find out what your customers want is to ask…
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Construction Research – Getting Quick Answers
Good news the marketing department is no longer belittled as the ‘colouring-in department’. Marketing is being aligned with business success, as it is becoming easier to demonstrate ROI and direct lead generation, establishing marketing’s impact on the bottom line. This though means the construction marketing department needs to demonstrate the value of everything they do. It…
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What is So Different About Marketing Construction Products?
What is So Different About Marketing Construction Products? The Chartered Institute of Marketing states that “Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably” When marketing construction products how is this best achieved? The construction sector poses unique marketing challenges, with a complex decision making unit and many influences on…
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Uses of Social Media in Construction by Chris Ashworth
Chris Ashworth discusses the findings from the Construction Media Index 2015 on how social media is used by key decision makers within the UK construction sector.
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Specifying Through the Supply Chain
In much of my material on specification strategy I emphasise the importance of relationships. On one level this is about becoming the Trusted Advisor, with strong relationships at Client, Architect, Engineer and Contractor level. It is also about understanding the relationships that exist throughout the supply chain, knowing which organisation works with which and the…
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5 Data Analysis Terms You Won’t Have Come Across
Once you have completed all your interviews or conducted your focus group there are many methods that can be used to analyse research data. In this blog I go through some of the less well used terms and methods, and explain when you might use them. Regression Analysis This type of analysis is typically…
- sarah@misca-advisors.com
- 020 4583 8326
