My Courses

The construction industry has a complex Decision Making Unit, with many influences on the specification of a construction product. So do you know how satisfied specifiers are with your products or services? What they like or don’t like about your construction product? The best way […]

Good news the marketing department is no longer belittled as the ‘colouring-in department’. Marketing is being aligned with business success, as it is becoming easier to demonstrate ROI and direct lead generation, establishing marketing’s impact on the bottom line. This though means the construction marketing department […]

Chris Ashworth discusses the findings from the Construction Media Index 2015 on how social media is used by key decision makers within the UK construction sector.

In much of my material on specification strategy I emphasise the importance of relationships. On one level this is about becoming the Trusted Advisor, with strong relationships at Client, Architect, Engineer and Contractor level. It is also about understanding the relationships that exist throughout the […]

Once you have completed all your interviews or conducted your focus group there are many methods that can be used to analyse research data. In this blog I go through some of the less well used terms and methods, and explain when you might use […]