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How Does the Engineer Influence Construction Product Specification?
The Engineer is a key member of the construction team and has a significant influence on product specification. In this blog we take a look at the many roles of the Engineer in construction and the influence they have on construction product specification. The […]
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Implementing your Research Findings an Interview with Chris Ashworth
Michael Prince, research manager at Competitive Advantage, interviews Chris Ashworth about implementing construction research findings. Chris explains some of the best short and long term ways of implementing construction research findings, why it is important to conduct regular research of your markets and how Competitive […]
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An Introduction to the Architect
An architect is a person who plans, designs, and oversees the construction of buildings. There are over quarter of a million professionals within the UK construction industry. Construction professionals make up just under a quarter of those employed in construction. And a quarter of construction […]
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An Introduction to the Construction Project Team
The construction of a building involves many people: Architects; Designers; Engineers; Contractors; Sub-Contractors all working together as the construction project team to meet the needs of the Client. These construction professionals are brought together for a specific construction project and then disbanded once construction is […]
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Understanding the Construction Supply Chain – Targeting Your Marketing Messages
The delivery of a construction project involves many different decision makers. Often this group of people are brought together for one project and then disbanded when the project is complete. Understanding the dynamic of the Decision Making Unit (DMU) is important, this is where knowledge […]
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Construction Research – Telephone vs Online
What are the pros and cons of telephone interviews vs online surveys when researching construction markets? Telephone Interviews – Pros Telephone interviews add an irreplaceable personal touch. For Clients wanting to demonstrate how they value their customers and their opinions, in a Customer Satisfaction […]
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Who are the Workers Behind the UK Construction Sector?
UK construction contributes £90 billion to the UK economy, 6.7% of the total. The Department of Business Innovations and Skills infographic demonstrates why the construction sector is important to the UK economy, although produced in 2013 it is still relevant today. Many people come together […]
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Four Ways to Find out More About your Construction Competitor
At different stages of a construction project different members of the construction team have an influence on specification. Once you have gained a specification it is important to work hard to avoid it being switched. So how much do you know about the competition? Is […]



