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Market Influences Changing Construction Product Specification
Traditionally the construction industry has been slow to change, yet recently a series of initiatives are influencing the way construction design decisions are made. Initiatives that are pushing for changes in construction methods and innovation in the construction supply chain. These changes will influence the construction […]
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What Innovations are Specifiers Looking for From Construction Product Manufacturers?
Traditionally, product innovation in the construction sector has been driven by changes in regulations, requiring manufacturers to add new performance characteristics to their products. Today we are at a critical point requiring significant changes in behaviour, driven by reducing skills availability, increasing costs, greater focus […]
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Understanding the Main Contractor
Understanding the Main Contractor In construction a contract acts as a binding agreement between the party commissioning the building project and the party responsible for carrying out the construction work. The Main Contractor oversees and manages the construction of a building project. The work is delivered […]
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There’s More to Innovation in Construction than BIM
A year has passed since the government BIM level 2 mandate came into force and the UK is seeing world leading development being done in the area of BIM. Yet since the level 2 Mandate, Brexit fears have exacerbated the skills gap faced by the […]
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Understanding What Architects Want – Getting your Construction Product Specified
For the construction product manufacturer marketing to architects is a key business strategy; creating awareness of products so that they’ll be included in designs, thereby creating ‘demand pull’ through the supply chain, and eventually sales. The architect is one of the most important members of […]
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How Does the Building Client Influence Construction Product Specification?
The construction of a building involves many people: Architects; Designers; Engineers; Contractors; Sub-Contractors all working together to meet the needs of the Client. The Client is at the head of the procurement chain; ultimately the Client decides what is to be constructed, where, when and […]
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Applying KAM to Your Specification Strategy
Applying KAM to Your Specification Strategy Key Account Management (KAM) is a tailored specification sales approach, that allows you to work more efficiently with chosen construction clients. KAM is not a simple buyer-seller relationship. It is a professional sales approach, which involves the construction supplier […]
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How the Main Contractor Influences Construction Product Specification
In construction a contract acts as a binding agreement between the party commissioning the building project and the party responsible for carrying out the construction work. In this blog we take a look at the role of the Main Contractor in the Project Team and their […]
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The Decision Making Chain – Five Key Stages of Construction Product Specification
To influence the specification of your construction product, it is necessary to understand the dynamics of the construction decision making unit (DMU). Today, it is very rare that a single person will have full control of the decision to purchase, and many have the influence […]
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A Cost-Effective Means of Testing Your Construction Product Supply Channel
The mystery shopper as a means of conducting market research is often overlooked, but it is a cost-effective means of obtaining market feedback. When evaluating your construction product supply channel it is a great way of checking to see if what their senior management tell […]
- sarah@misca-advisors.com
- 020 4583 8326
