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  • How to Use Construction Forecasts to Inform your Specification Strategy

    How to Use Construction Forecasts to Inform your Specification Strategy

    Competitive Advantage

    Forecasting construction markets is not an exact science. The construction projects in the pipeline, the key industry drivers and the wider economic environment are known but there is a degree of uncertainty. This has certainly been demonstrated recently with Brexit. In this blog we take […]

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  • Helping Specifiers to Achieve Design and Performance That is Fit for Purpose

    Helping Specifiers to Achieve Design and Performance That is Fit for Purpose

    Competitive Advantage

    The unfortunate events of the Grenfell Tower fire of 14th June 2017 and the interim review by Dame Judith Hackitt that followed, highlight what many in the industry already know – that there is often widespread deviation between what is designed and what is built. For manufacturers this […]

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  • Apps for Construction Product Information:  Where Next?

    Apps for Construction Product Information: Where Next?

    Competitive Advantage

    Recent research, The Construction Media Index, provides valuable insight into the communication channels used by construction decision makers. As part of this Architects, Contractors, Housebuilders, Offsite Manufactures and Builders Merchants were asked how they source information. This guest blog, by Mike Rigby of MRA marketing, presents […]

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  • Understanding Which Social Channels to Focus on for Construction

    Understanding Which Social Channels to Focus on for Construction

    Competitive Advantage

    Recent research, The Construction Media Index, provides valuable insight into the communication channels used by construction decision makers. As part of this Architects, Contractors, Housebuilders, Offsite Manufactures and Builders Merchants were asked about the events they attend. This guest blog, by Paul Fryer, presents some […]

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  • Readership of Hardcopy and Digital Media – How This is Evolving and Its Implications

    Readership of Hardcopy and Digital Media – How This is Evolving and Its Implications

    Competitive Advantage

    Recent research, The Construction Media Index (CMI), provides valuable insight into the communication channels used by construction decision makers. As part of this Architects, Contractors, Housebuilders, Offsite Manufactures and Builders Merchants were asked about the construction trade journals they read. This guest blog, by Anna […]

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  • The Role and Importance of Online Information Sources in Construction Marketing

    The Role and Importance of Online Information Sources in Construction Marketing

    Competitive Advantage

    We now live in a world that is digitally connected. 2017 marked a major milestone in web usage as half of the world’s population had become connected to the internet. Therefore developing an effective online presence is essential. But how can you get heard in […]

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  • Using Live Marketing in your Content Strategy

    Using Live Marketing in your Content Strategy

    Competitive Advantage

    Recent research, The Construction Media Index, provides valuable insight into the communication channels used by construction decision makers. As part of this Architects, Contractors, Housebuilders, Offsite Manufactures and Builders Merchants were asked about the events they attend. This guest blog, by Catherine Caplis of CIB, […]

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  • Communicating with Construction Specifiers – Choosing your Communication Channels

    Communicating with Construction Specifiers – Choosing your Communication Channels

    Competitive Advantage

    As a construction product manufacturer it is often hard to know where to start when trying to market your product, or offers such as CPD, to specifiers. It has always been a challenge how best to reach, inform and influence specifiers, engineers, contractors, housebuilders and […]

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  • Understanding the Construction Product Specifier

    Understanding the Construction Product Specifier

    Competitive Advantage

    This blog provides a brief introduction to some of the key decision makers and influencers in the construction team. Looking at what challenges are of importance to them. Providing guidance on what drives product specification, by looking at how each individual specifier is influenced by […]

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  • Making the Most of your Construction Specification Documentation – an Interview with Brian Murphy

    Making the Most of your Construction Specification Documentation – an Interview with Brian Murphy

    Competitive Advantage

    Well written specification documents are a very important tool in the sales and marketing of construction products. Developing standard specification clauses provides a means of saving the specifier time, enabling easy inclusion and ensuring that a construction product is correctly described as the manufacturer’s original […]

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Misca Advisors Ltd, provides specialist sales and marketing consultancy for the construction sector. We offer a unique combination of skills and expertise you won’t find elsewhere.

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