My Courses

If your building product has the lowest cost in the market, allowing you to win work by undercutting the competition, then you might feel you don’t need a construction specification strategy. Your focus may simply be to get your product into as many builders’ merchants and distributors as possible. However, if you don’t have that…

The UK Construction Sector in 2025: A Shaky Start  The UK construction sector began 2025 on uncertain footing, grappling with ongoing economic pressures, rising costs, and a persistent shortage of skilled labour. While the start of the year was far from smooth, there are signs of renewed optimism on the horizon. Despite a challenging first…

A Practical Approach to Making the Most of Your CPD Offering From a manufacturer’s perspective, there are numerous benefits to offering CPD. Beyond the obvious—such as introducing your company and product—there are subtler advantages that are often overlooked. For instance, for a specification to remain firm, it needs to be well written and include unique…

Getting Help to Meet Your Marketing Targets in 2025 As we move through 2025, marketing managers in the UK construction product sector face growing pressures to meet ambitious targets. With shifting regulations, sustainability expectations, and digital transformation shaping the industry, Construction Market Research has become more crucial than ever. Understanding market trends, customer behaviours, and competitor…

The Benefits of Qualitative Research in Construction Market Research Construction market research is the collection and analysis of data from sources like interviews, questionnaires, focus groups, and observation. It’s the type of research associated with people and words, rather than quantitative research which results in the numerical (as the name suggests!). Qualitative research enables businesses…

A Checklist for Delivering Effective Construction CPD in 2025 In 2025, Continuing Professional Development (CPD) in the construction industry must align with evolving trends, technological advancements, and increasing regulatory and sustainability requirements. Third-party accreditation bodies set out clear expectations for CPD, ensuring it is educational, structured, and free from commercial bias. This checklist has been…

Refreshing Your Construction Personas for 2025: A Strong Construction Marketing Strategy Since we first introduced our construction personas in 2017, they have become one of our most valuable and widely used resources. Responding to customer demand, we have continued to expand and refine these personas, now covering 11 key roles in the construction industry. Regular…