Competitive Advantage helps manufacturing and service organisations in the construction industry. Our clients range from some of the largest organisations in the industry to small start-ups. They comprise construction trade associations, construction manufacturers, contractors, distributors and professionals.
"The product management team was very impressed with the findings from the research undertaken, which provided valuable constructive and actionable feedback about how we can improve our product further. We are now working on how to implement these improvements "
Helen Gemmell
Marketing Director, Schueco UK Ltd
Julie quickly grasped the intricacies of our business and helped us to take our wealth of information and knowledge and turn it in to a coherent and relevant CPD seminar to support specifiers designing SIP projects. She made it straight forward for the HEMSEC team - liaising directly with them to extract and verify information, handled production of the seminar presentation and the entire process of submission to the CPD approval body on our behalf. As a result of Julie’s support, we have been able to launch our first RIBA approved CPD and we have been inundated with requests for its delivery. I would recommend Competitive Advantage Consultancy Limited to any construction product manufacturer looking to produce a CPD seminar
Juliette Mullineux
Product Manager, HEMSEC
I attended a Competitive Advantage Consultancy training day yesterday - Chris and Julie are top notch, I would highly recommend to marketing and sales teams at all product manufacturers. The training delivered was invaluable to my work as a PR and marketing consultant in the construction arena
Suzi Baker
Marketing Consultant, Balance Web Marketing
The report has been incredibly useful
Samantha Marley
Trade Acquisition Marketing Manager - Checktrade
Working with Chris was a real pleasure. With Chris I was able to develop the Specification Sales Team at Prysmian Cables.
Martyn Corbishley
Business Development Manager – Prysmian Cables & Systems Ltd
I found Chris really knowledgeable and he gave good examples from his personal experiences. The training provided very useful tools to help me improve and help improve my internal support. Makes me think more about what I can do and how to use my time more effectively.
Scott Leeder
Director of Sales – Glazing Vision
What a terrific and successful event. Our expectations were high and they were actually exceeded.
Tom Hodges
Hodges Southwest USA
A very comprehensive and, as always from you, accurate report. Your active role has been so important to us in many ways.
Steve Voelzke
Rob Roy Industries USA
I feel that Chris has an excellent understanding of the construction industry in general and the specification selling process in particular
Joachim Backes
Managing Director – Schluter-Systems Ltd
The quality of the work and the depth of understanding was impressive and much appreciated.
Debbie Orr
Marketing Manager Trade – Crown Paints Ltd
We were very satisfied with the level of assistance, and professionalism we received from Chris Ashworth. The experience within the construction environment that Chris has, enabled him to grasp what we were trying to achieve and how it should be produced.
Richard Lord
Marketing Manager Trade – Crown Paints Ltd
Just a quick email to acknowledge the great report you did for us recently. Makes for interesting reading (!!) and we have learnt a lot from it.
Mike Murphy
Sales & Marketing Director, Catnic (Tata Steel UK Ltd)
I must say your presentation yesterday was fantastic and can take away many useful pointers to assist me and the TigerTurf team.
Luke McDonald
Sales Executive, TigerTurf UK Ltd
Competitive Advantage produced a report that was very well laid out and self-explanatory, covering the whole subject we were interested in. It was useful to have someone who could do bespoke analysis which can’t usually be found with general market analysis companies.
Mike Napthine
Marketing Manager, Fixfast
Your breakdown of the basic process for specification sales was brilliantly clear. I’ve been involved with sales in the construction industry for 15 years so 99% of what you presented simply served to validate and reinforce my understanding of specification sales however the other 1% served to spark some interesting thoughts for my train journey home about how I should be look at and developing our strategic sales plan in a quantifiable way – brilliant
Jef Hammond
Technical & Sales Manager, Oscar Acousti
I just wanted to email and say thank you for the seminar. Having only worked in the B2B environment for 4 months, I found it very useful
Nathalie Verduystert
Marketing Manager, FibreGrid
Competitive Advantage were very professional and proactive. Their extensive sector experience helped us to refine our brief and gave us an actionable report. Overall we are highly satisfied with the research they carried out.
Gary Carter
General Manager, Fermacell UK
Competitive Advantage were very responsive and good to work with.
Marie-Anne Demay
Marketing Manager, Manthorpe Building Products
Thank you again for the research report and analysis. It is really ‘hot stuff’. I feel we can make hay with this for a couple of years! It has revealed more than I ever expected. Some of the statistics are absolutely compelling.
Mark Smith
Marketing Director, Certsure LLP
Thank you for very professional, accommodating and timely response throughout the project. You knew exactly what we were after and made it very straight forward. I wouldn’t hesitate to recommend you to anyone.
Lindsay Andrews
Regional Business Development Manager – Building Envelope, Tata Steel
The team got a lot out of the training and the market understanding has significantly increased. This was one of the best trainings for specific markets that I have ever attended!
Michael Sauter
Commercial Leader, Allegion
We’ve had some fantastic feedback from the team, they all found the training invaluable and have praised the delivery.
Charmaine Dean
Marketing Manager – Catnic
Everyone thought it was such a worthwhile day and I’m very sure it will hugely benefit us going forward.
Jason Bennett
Key Client Manager – The Millboard Company Ltd

