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Brand Awareness of Framing Systems, Windows and Rooflights (Published Dec’18)

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This research measures framing systems, windows and rooflights brand awareness and product preference, both nationally and regionally, amongst Architects working in the non-residential construction sector.

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Description

The research provides a brand awareness measure, both nationally and regionally for over 45 key brands of framing systems, windows and rooflights. Respondents were asked to name the principal brands of framing systems, window and rooflights that they specify, without prompting. Respondents were then presented with a list of brands and asked how likely they would be to specify that brand. A Net Promoter Score (NPS) is presented for each of the top 3 performing brands for framing systems, windows and rooflights.

In addition, the report identifies the factors that influence product selection by the architect in terms of a set of performance factors. Influence by other members of the project decision making unit is also presented.

This research surveyed 150 architects who were actively designing non-residential construction projects, within 3 geographical areas: Greater London (the M25 area), 7 Major cities and the rest of the UK. Responses were gathered via telephone interview during November and December 2018.

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This research measures framing systems, windows and rooflights brand awareness and product preference, both nationally and regionally, amongst architects working in the non-residential construction sector. The report also lists factors that influence the architect’s product selection in terms of performance factors and the influence from other members of the project decision making unit. This research was conducted during November and December 2018.

This report presents findings on:

  • Brand awareness of framing systems, windows of rooflights
  • Key influences when specifying framing systems, windows of rooflights
  • Net Promoter Score for the each of the key brands of framing systems, windows of rooflights

This report contains 108 pages with 98 charts and tables of data.

Brands mentioned include:

Aluproof
AM Profiles
Bilco
Brett Martin
Comar
Conservation Rooflight Company
Curtain Walling System
Deceuninck
Duraflex
Epwin
Eurocell
Fakro
Glazing Vision
Halo
Ideal Combi
IQ Glass
Kawneer
Keylite
Kingspan
Liniar
Lumen
Masco
Metsec
Nordan
Profile 22
Rational Windows / Timber
Rehau
Reynaers
Roofglaze
SAPA
SAS or Seniors
Schüco
Skymaker Skylights
Smart Systems
Spectus
Surespan
Synseal
Technal
The Rooflight Company
UK New Build
VEKA
Velfac
Velux
Vision AGI
Vitrocsa
Whitesales
Wicona
Xtralite

Contents

  1. Introduction
  2. Management Summary
  3. Awareness – Framing Systems
  4. Influencers – Framing Systems
  5. Awareness – Window Systems
  6. Influencers – Window Systems
  7. Awareness – Rooflight Systems
  8. Influencers – Rooflight Systems

This report contains 108 pages with 98 charts and tables of data.

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