12 Steps to Delivering Effective CPD

CPD seminars are an effective tool for starting a new relationship or enhancing an existing one with a practice. Architects are required to complete 35 hours of CPD (Continuing Professional Development) each year, other professionals have to meet similar requirements.  CPD seminars are a proactive […]

How We Can All Help to Build a Safer Future

Let’s start with a bit of jargon busting….you may have heard of the CCPI, but what is it?  CCPI stands for the Code for Construction Product Information and has come about as a result of the devastating tragedy at Grenfell and the disturbing allegations of […]

Infographic: Making the Most of Your Construction CPD

Infographic: Making the Most of Your Construction CPD Further information: The team at Competitive Advantage have helped many construction product manufacturers develop and maximise the benefit of their construction CPD.  Learn more here. We can help review your CPD. Providing a score, as well comments […]

Forecasting in Construction

Understanding the diversity and scale of the construction sector and its many different elements can be a challenge for anyone, this is where we come to rely on Forecasting. In 2018, UK construction contributed £117 billion to the UK economy, 6% of the total. The […]

Market Research in the New Now

With changes to home working and greater digitisation, Competitive Advantage’s telephone researchers answer some questions about how they are coping with the New Now. What is the main difference between conducting telephone interviews before Covid and now? For trades people or site workers where a […]

Infographic: Mapping Out a Specification Strategy

Engaging with construction specifiers and influencing specification is a constant challenge for the construction product manufacturer.  This infographic looks at the effective steps to take when putting in place a specification strategy.  #Specstrategy.  It concludes with a number of tools that are available to the construction marketer.