In this article Julie Croasdale comments on some of the findings from the Construction Media Index 2022 on the sources of technical information that construction decision makers use. Product information drives the idea generation and product selection processes that decision makers undertake to specify […]
The seventh edition of the Construction Media Index has been released. This is a survey of construction professionals which Competitive Advantage have been conducting bi-annually since 2008. It started as a measure of how decision makers were moving from traditional hard copy publications to what […]
Trust is a factor in marketing and sales of construction products which has always been important, with the focus and awareness of specifiers on this subject increasing in the last few years. There are two key areas that building product manufacturers need to get right […]
