Measuring Customer Satisfaction In the last few years, as product manufacturers have coped with the challenges of material shortages against a background of rising prices, the focus on customer satisfaction may have slipped as they strive to make sure product is available to their key […]
The Principal Roles in the Construction Decision Making Unit In construction there is rarely one decision maker for a project, rather there are a group of people influencing product selection of whom one has the ultimate authority. The key to successfully specifying building products and […]
Benchmarking for Communications Strategies As construction product marketers plan their marketing strategies for the next budget year it is worth dwelling on the importance of benchmarking. There are a vast array of metrics available for websites and social media today, which can show which channels […]