CPDs Do’s and Dont’s Delivering CPD seminars is a great way to engage with construction decisionmakers such as architects and engineers. If done right, it allows you to build new relationships, start a dialogue and discuss product specifications. Here are 10 Do’s and Don’ts when […]
Creating Compelling Content ‘Content is King’ is a saying which has been around for many years, and it is quite correct. But content has progressed from being just the written word to so much more. So its important to select not only the subject, but […]
Engaging with Specifiers using social media One of the most effective channels for engaging with specifiers is social media. Our research in the Construction Media Index has found that 85% of architects read industry publications, with only 5% of these regularly following up an advertisement. […]
What Specifiers Want – a guide for the Building Product Manufacturer In their 2023 report What Specifiers Want NBS have provided a useful quantitative confirmation of many qualitative issues that product manufacturers and those, like Competitive Advantage who observe and comment on the specification process, […]